Bachelor of Science in Business Administration with Focus in Management

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Digital Asset Coordinator

Operations, marketing and content creation professional with experience encompassing multimedia creation; shipboard operations management; guest relations; brand awareness; business development; and event/product photography and cinematography. Adept at translating corporate message into engaging multimedia assets. Bilingual in English and Cantonese Chinese. Proficient with Adobe Creative Suite, Black Magic Davinci Resolve, and IT Admin Fundamentals.

?	Lead asset production artist for content creation for products, guides, social media, and other distributed assets
?	Concepting, storyboarding, preparing projects for editing, post production, licensing of assets, application of motion graphics and animations to video and photos
?	Apply creative and innovate solutions that align with corporate message and vision for projects
?	Create quality multimedia storytelling using photography, cinematography, and motion graphics that accurately informs, entertains and engages audience
?	Employs techniques for non-linear editing, post production, color correction to meet deadlines and create high impact stories
?	Creative execution of advance lighting and shooting techniques for studio/field photo and video productions
?	Full production house experience including storyboarding, pre-production, directing, asset creation, lighting artist, video assembly, color correction, sound design, licensing, broadcast, asset management
?	Quest to constantly learn, grown and improve the video and photo creation process ensuring content is innovative and engaging to evolving audiences
?	Manage time efficiency so multiple stories can be shot/edited within corporate requirements and deadlines
?	Works collaboratively within cross-function departments of sales, marketing, operations, customer support
?	Maintains all equipment and studio in proper working order including troubleshooting and minor repairs as necessary


?	Over 10-years of Commercial, Travel, and Wedding content creation experience
?	Develop digital marketing strategy based on market research
?	Conduct A/B Tests on landing pages generating 17% higher conversion rates in 10-months
?	Expert familiarity with Google Analytics and digital data analysis
?	Conduct Search Engine Optimization using tools like Yoast and SEM Rush
?	Schedule publication of social media posts on Facebook, Twitter, Instagram, and LinkedIn using Hootsuite
?	Professional level video production and editing for high quality content for YouTube content
?	Award winning, published writer, photographer, videographer in Orange County Register, ESPN, Huffington Post, Internet Gaming Network with 6-years of experience
?	Digital Content Asset Management of 500 TB of multimedia


Owner / Principal Photographer

?	Prospect and coordinate new suppliers for manufacturing
?	Negotiate terms and purchasing components for production runs increasing cost savings by 30%
?	Manage production schedules to align with inventory needs and financial capital to meet just-in-time manufacturing standards
?	Create policies and procedures to promote company standards while maintaining & reflecting company culture
?	Evaluate employee performance and coach for personal growth
?	Head of Human Resources Department to maintain a quality work space
?	Implement CEO and company vision and strategy with organization change experience
?	Plan and execute logistic projects, operations, and growth of company in accordance with strategic plan
?	Assist marketing team with production and management of digital and physical assets
?	Create manuals and published material for product
?	Manage product delivery based on sales and product inventory
?	Implement new procedures and systems to increase and promote operational efficiency


Director of Operations

?	Develop and implement innovative marketing plan to increase guest participation and revenue by 43% for cruise the ship
?	Establish communication with guests through presentations, written and digital media, and marketing materials to raise brand awareness 
?	Top revenue generator among entire fleet with 100% attainment of KPI of per cruise targets
?	Closely interface with the ship’s executive committee and Miami corporate office to guarantee brand standard and uniform message, showcasing the delivery of top-quality services
?	Devise marketing collateral for the fleet for new ports, focusing on improving production value to meet the needs of the ship
?	Collaborate with revenue manager, cruise director, and broadcast team to maximize outreach and proper utilization of collateral
?	Determine onboard and pre-boarding opportunities to increase product revenue by 150%
?	Serve as shore excursions and ship board operations expert, responsible for managing tour itineraries, dispatch operation, and adapting to unforeseen obstacles
?	Use limited onboard resources to effectively promote products
?	Analyze product trends, demographics, and marketing strategy to ensure guest satisfaction
?	Facilitate destination presentations to guests detailing local information, tours, and activities available in ports of call around the world
?	Started as shore excursion Staff; subsequently promoted to shore excursions manager within five months
?	Received the Employee of the Month of the Legend of the Seas for December 2015


Shore Excursions Marketing Manager

Find out detailed information about Oliver Yu, Digital Asset Coordinator in Rancho Santa Margarita, CA

Oliver Yu: Digital Asset Coordinator in Rancho Santa Margarita, CA

Oliver Yu

Performance Designed Products

Aperture Life Photography

Phoenix Audio Technologies

Royal Caribbean International

Saddleback College

University of Phoenix