Creative Agencies

Moto & Powersports

Outdoor

Outdoor sports

Business Consultant

Analytical. Pragmatic. Resourceful. A dynamic Managing Director within the sports industry who consistently utilises well-honed communication, marketing, and business development skills to achieve targets and deliver cutting-edge solutions. An innovative strategist with proven proficiency in brand development, and media relations to create multi-platform customer experiences. An inspiring leader adept at cultivating relationships with internal and external international teams to develop sustainable high-profile sports events and international series.

Throughout my career I have consulted with key decision makers to direct lucrative and sustainable business growth. I have led key campaigns for a variety of organisations including Microsoft, KTM, Audi, Mercedes-Benz, Blancpain or Lamborghini. 

FIA European Truck Racing Championship in Germany (subsidiary of ADAC)
Created to promote and manage the FIA European Truck Racing Championship. Tasked to improve public and corporate interest in the championship by maximising media value. Led all aspects of strategy development and implementation to ensure the business plan and KPIs were achieved.

+ Secured lucrative partnerships worth €XX annually with prestigious organisations like Mercedes-Benz, Ford, Goodyear, Iveco and negotiated and secured new event partnerships (e.g. Slovakia, Russia)

+ Oversaw all aspects of defining and implementing a multi-platform experience, promotion, event management and communications for nine annual racing events; included Germany’s second-largest circuit event with 125k attendees and a new event in Slovakia

+ Established and grew a brand identity for the FIA European Truck Racing Championship

+ Significantly increased media interest from zero to 98 million across all media channels including (live) broadcasts, print, social media, on-site and gaming

+ Managed a media and event budget of €2m which included workforce, communication, and promotion costs; monitored spend and reported on performance against budget to the board

+ Led a cross-functional team of 30 consisting of freelancers and permanent staff; involved in recruitment, workload allocation, performance definition and monitoring and meeting of developmental needs

+ Held a permanent seat on two FIA commissioning boards, was a voting member and involved in strategic decision making to support the long-term development of the FIA championship and motorsport segment

Managing Director 

Georg Fuchs   Sport -	- Automotive in Germany
Founder & Managing Director. Provided freelance support on media, marketing
investments, and business plans within the sports industry. Example clients included:

Microsoft
• Produced a social media video clip to support the launch of the new
ross all
channels; involved acquiring and working closely with Audi
FIA
• Requested to model a tender response to develop the truck racing
segment of FIA championships.
• Created a business plan, which detailed brand and multi-media
development, and commercial partnerships
• Presented tender proposals, steered multiple internal and external
stakeholders at various stages, and led contract term negotiations

KTM is the market leader in off-road motorbikes. Additionally, it has developed a car, KTM X-Bow.  Responsible for identifying the target audience and the subsequent marketing and business approach for a motorsport derivative of the car.

Conducted market due diligence, benchmarking exercises and business modelling
Undertook feasibility studies to understand which motorsport segment the car and consulted with the technical experts to define amendments needed to the structure of the car to make it more tradable
Suggested a pricing strategy and amendments to the structure of the car that were implemented

SRO Motorsport Group is the architect of modern sports car racing. Led the Group's
Marketing & Commercial program supported by internal and external partners.
/ GT World Series which now is
the largest of its kind
Oversaw marketing and promotion campaigns including TVC, Radio, Social
Media, Web, and Billboards
Hosted programmes for lifestyle media, PR events and joint campaigns with other like-minded brands such as Pirelli
luded AMG-Mercedes, Audi,
Pirelli, Certina/Swatch Group, and RTL Group
Fully responsible to create and manage a promotional race event at Beijing's
including a promotion
campaign, e.g. TVC in CCTV

Head of Marketing & Commercial

Supported marketing activities related to Lamborghini's motorsport activities and the management of the corporate partners Blancpain (Swatch Group) and Flatex.
Managed and fully responsible for
biggest Lamborghini event "Corrida de Lamborghini" with Blancpain, Alfons
Schuhbeck and Automobili Lamborghini SpA
Led the development of the Lamborghini Super Trofeo	- race car (I. Gen.)

Commercial Manager

Co-Founder

Intern

Intern in Consulting

Find out detailed information about Georg Fuchs, Business Consultant in Salzburg, 5

Georg Fuchs: Business Consultant in Salzburg, 5

Georg Fuchs

FIA ETRC

Freelancer

KTM AG

SRO Motorsport Group

Lanborghini Motorsport / Reiter Engineering

Ceventure

Red Bull

Monitor Group

Mercedes-Benz Technology Asia

Ingolstadt School of Management

Yonsei University/Sogang University