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Head of Marketing

Ambitious marketer, designer & human swiss-army knife with 10+ years of helping brands stand out from the crowd, defining integrated marketing strategy, brand vision, and digital design. 

Seamlessly operating in remote and agile environments working cohesively with executive, marketing, product, sales, and development teams to drive marketing efforts successfully. 

I take a vested interest in engineering outcomes that yield success by going above and beyond. Leveraging experience-driven tactics that translate to greatness for small and large teams and shared financial rewards at the company bottom line.

I dig good surf, big mountains, sprinter vans, and amazing coffee. I'd be stoked to connect with you over any of those. Hit that contact button to get in touch.

Built and operate full-stack branding and design consultancy specializing in UX strategy, visual language, and web design.

• Create brand identity, logos, and websites for boutique brands in Honolulu and San Francisco.
• Design and conduct user research & testing to empathetically understand users, use cases, and build user-centered design decisions.
• Research and define end-to-end user journey to design experiences that increase productivity, deepen user engagement, and eliminate experiential pain points.
• Use industry standard tools to create low-hi fidelity sketches, wireframes & prototypes.

Digital Designer

Hired design gun contracted to assist retention marketing in the creation of email & social design assets for product launches, email campaigns, and sales/promotions.

• Consistent and dependable asset creation driving channel’s top-performing campaigns. 
• Regularly sought out for copywriting assistance and message positioning boosting brand awareness and sales. 
• Designed assets for email & SMS channels yielding 31% of company revenue.
• Leverage cross-channel experience aiding KPI-oriented goals resulting in channel growth and brand consistency.

Marketing Designer - Contract

Brought on to establish, explode and scale all things marketing & creative for a leading political finance SaaS platform. Supercharged previously stale brand identity, digital strategy (web, SMM, content, product, brand), produce design & copy that converts, lead EM&SMS, and oversee dept budgets/bookkeeping. 

• Produced 23% - 84% increase in corresponding metrics via the below-mentioned initiatives. Resulting in the company’s best quarter to date.
• Analyze and uncover strategic SEO/SEM growth opportunities via SEMRush, GA, Adwords. 
• Led design strategy, asset development, and execution of a new 367-page website. 
• Produce modern design, photo, and copy that converts for all touchpoints.
• Led, designed, and built educational webinar campaigns for multiplatform consumption.
• Migrated ESP and developed an effective email program driving 68% of inbound leads.

• Refined user journey removing pain points and eliminating user "fall-off" through the onboarding flow.
• Performed heuristic evaluation and implemented recommendations based on findings.
• Designed user-focused solutions for multiple user journeys.
• Wrote and iterated site copy to increase the effectiveness of inclusive language resulting in greater user adoption.

UX Designer - Contract

Organic loose-leaf tea and lifestyle company designed to be a scalable digital business focused on adventure, sustainability, and self-betterment.

• Owned end-to-end production of current visual brand expression for print and digital.
• Built user journey framework designed for web and mobile digital touchpoints.
• Designed profitable e-commerce sales funnel, easily and intuitively helping users find
products, see reviews, and complete the purchase process.
• Performed extensive competitive and comparative analysis focused on digital products, e-commerce, sustainable product sourcing, and international manufacturing.

Brand Designer

Pointman for digital presence and identity rebuild of leading Hawaii-based sail tour operator. 

• Owned user-focused website build directly resulting in dynamic online sales growth exceeding 200% globally through digital affordances, taxonomy, and lean UX.
• Defined clear problems, forming hypotheses, and set s.m.a.r.t goals to create user experiences based on data, personas, and research.
• Cross-functional start-up leader collaborated with CEO, sales management, and operations teams.
• Created simple, elegant solutions to complex information architecture problems.

Digital Marketing Manager

• Forged character-based partnerships built on sales service best practices resulting in greater account growth and dedicated brand loyalty.
• Opened new sales channels by honing unconventional marketing strategies, follow through, and accountability.
• Grew sales in dwindling territories by providing close account support resulting in a 30% increase over the previous year.

Inside Sales Manager

• Bataleon Snowboards 
• Whitegold Snowboards 
• Lobster Snowboards 
• Switchback Bindings 
• Beaver Wax 
• House of Marley Audio

Regional Sales Rep

•  Forum Snowboards
•  Analog 
•  Special Blend
•  Foursquare
•  Anon 
•  Gravis
•  DNA Distribution

Subsidiary Sales Rep

Find out detailed information about Zach Jacobson, Head of Marketing in San Clemente, CA

Zach Jacobson: Head of Marketing in San Clemente, CA

Zach Jacobson

Seeker Creative Studio

Neurohacker Collective

ISPolitical

Letulet

Tea Thieves

Holokai

Melin

Low Pressure Studio

Burton Snowboards ( FORUM SNOWBOARDS)