Sharon Harrison


Collaborative creative marketer with experience in fast paced, entrepreneurial organizations from the outdoor industry to consumer electronics that have a track record of disrupting the market. I have led cross-functional marketing teams to create global marketing campaigns. My expertise includes strategy, branding, positioning, consumer insights, planning, execution, and creative asset development.

Exceptional skills in managing cross-functional teams, project management, developing compelling narratives, and cross-organization effectiveness. I'm passionate about working with great people to get more people engaged in an active outdoor lifestyle by create compelling and engaging marketing programs.


Product Marketing
Brand Strategy
Go-To-Market Planning
Positioning & Messaging
Team Leadership & Development
Omni Channel Marketing
International Marketing
Creative Asset Development
Outdoor Industry Marketing
Partner Marketing
Brand Management
Consumer Insights
Project Management (Agile)
Cross-Organizational Effectiveness
Agency Management
Retail Marketing
Public Relations


* Directed international marketing for multiple product lines including messaging, advertising, digital marketing, SEO, events/trade shows, promotions, channel marketing, app development, and public relations resulting in 60% market share for key preparedness product line.

* Directed matrixed global team to develop and execute International Marketing Programs in 16 territories resulting in exceeding international sales targets by 15%.

* Managed global first party partnerships (Microsoft, Sony, Nintendo, Apple); negotiating partnership opportunities and co-marketing programs resulting in multi-million-dollar co-marketing support.

* Developed and managed global marketing plans and tactics leading to 100% YOY sales growth.

* Awarded Q2 2019 “Mogul” as best overall consultant in San Francisco office.