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Founder of Creative Heat | Director of Content Marketing + Photography | Content Strategist | Professional Photographer

Hi Everyone!

I currently operate as a marketing and photography agency in Richmond, Virginia named Creative Heat! You can learn more about me and my work on my website at www.thecreativeheat.com.

I have 8 years of marketing experience and over 10 of professional photography experience. Below are a few of my skills to consider:


- CMS (Squarespace + Wix) Website Design + Development
- SEO Knowledge
- UX & UI Design
- WordPress Website Content Editing
- Professional Photography (Indoor + Outdoor)
- Adobe Lightroom, Photoshop, InDesign
- Email Design + Email Marketing
- Social Media Content Strategy
- Social Media Marketing
- Paid Social Media Marketing
- Marketing Strategy + Management
- Customer Journey + Retail eCommerce


You can view more samples of my work on my website at thecreativeheat.com


Let me know if you have any further questions. I would be happy to share more with you!


Chat soon,


Heather Lancaster


Creative Heat, LLC offers content marketing + professional photography services to provide companies and organizations with branded and strategic solutions that will effectively connect them with their audience.

Development of content strategy and social media content calendars for various small businesses and non-profits, generating successful branding, SEO development, and lead conversions. 

Email design and marketing for retail eCommerce businesses, as well as newsletter design and distribution for clients within various professional industries.

Website wireframe design, incorporating UI and UX knowledge for optimal SEO performance updates. CMS platform development and WordPress content editing. 

Generating professional and empathetic relationships with clients in weekly meetings to follow up on business development and goals.

Marketing Manager

Successful lead generation among 20+ senior living industry clients through social media marketing strategies (B2C).

Monthly content calendar creation and distribution with the goal to increase social engagement rates and SEO traffic to client websites.

Develop digital campaign reporting for both paid and organic social advertising efforts utilizing platform insights and Google Analytics.

Social Media Manager

Consistently generated revenue and brand development within the B2B and B2C markets for two e-commerce retail brands in the fitness/yoga industry.

Content development, strategy, and marketing included the generation of frequently changing promotional/marketing campaigns, email newsletter design with marketing/audience segmentation, website content design and updates, social media marketing, customer journey development with product placement, blog writing, copyrighting for brand messaging, and professional lifestyle and product photography.

Coordinated with Inventory Manager, Customer Service Team, CFO, CEO, B2B Marketing Manager, and third-party Marketing Consultant on a weekly basis to properly plan promotional/marketing campaigns and content development timelines.

DIGITAL MARKETING DIRECTOR + PHOTOGRAPHER

Find out detailed information about Heather Lancaster, Founder of Creative Heat | Director of Content Marketing + Photography | Content Strategist | Professional Photographer in RICHMOND, VA

Heather Lancaster: Founder of Creative Heat | Director of Content Marketing + Photography | Content Strategist | Professional Photographer in RICHMOND, VA

Heather Lancaster: Founder of Creative Heat | Director of Content Marketing + Photography | Content Strategist | Professional Photographer in RICHMOND, VA

Heather Lancaster

Creative Heat, LLC

Creative Marketing Group

Solutions Advisors Group

Yoga Direct & Yoga Accessories

James Madison University

Longwood University