Heather C. Lancaster


Heather's background in content marketing and distribution, project management, commercial photography, and social media management has given her a well-rounded set of qualified skills to contribute to any industry's marketing success.

Heather's recent agency experience as a Social Media Marketing Manager within the retirement industry expanded her knowledge of digital campaign strategy, media placement, Facebook ads, digital reporting, CRM integration, and time management as she successfully regulated campaigns and projects for 25+ clients on multiple social platforms to successfully generate lead conversions for housing occupancy.

Promoted from Content Creator to Digital Marketing Manager for Yoga Accessories.com and Yoga Direct.com, two eCommerce retail brands within the wellness industry, Heather's responsibilities expanded from brand storytelling and development, content creation and writing, and commercial photography to also include successful monthly and quarterly content planning, execution, and design of all email campaigns, promotions/promotional calendars, and distribution across multiple channels for successful revenue growth to support both brands.