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Dynamic professional with many years of experience in developing and executing
marketing and sales strategies; extremely detail-oriented and a team-player with
organizational, multi-tasking, design and analytical skills

KI CONCERTS - Colorado Springs, Colorado - a tour operator that arranges international travel for performance-related groups
• Initiated, developed and strengthened client relationships in the group travel sales market
• Marketed and sold travel and festivals through email, phone, video conferencing (Zoom) and personal sales
• Worked closely with partners all over the world (in Italy, Austria, Argentina, Greece, etc.) to create tour itineraries and request tour quotes for clients
• Designed travel brochures and promotional materials and proofed all marketing materials for accuracy
• Exhibited and promoted travel and festivals at trade shows
• Developed email campaigns and worked closely with the social media/website team on design and messaging
• Created detailed reports analyzing marketing and mass email campaigns, sales trends and revenue forecasts
• Traveled overseas with groups/ensembles assisting with their tours and performances
• Worked closely with the President, and between the two of us, we generated $10 million in sales per year

Customer Relationship Manager - Executive Officer to the President

SLEUTHS MYSTERY DINNER SHOWS - Orlando, Florida - dinner attraction with numerous shows and three theaters
• Established and cultivated relationships with tour operators, travel agents and group leaders
• Increased group sales revenue every year - the student market grew by 202% in the first five years that I took over the Tour & Travel sales market
• Performed all the functions of the Marketing Department including promotions, research, advertising, printing, copywriting, and public relations
• During the time that I was Marketing Director, Sleuths grew from one theater to three theaters and oftentimes needing five shows a night due to demand
• Traveled often selling Sleuths at trade shows
• Developed and managed special events and photo shoots
• Designed advertisements, trade show displays, newsletters, and other promotional materials
• Wrote all press releases and advertising copy
• Planned marketing and sales annual budgets

Marketing Director and Tour & Travel Sales Manager

ARABIAN NIGHTS DINNER ATTRACTION - Kissimmee, Florida - a major tourist attraction in Central Florida with a 1,200-seat arena
• Managed the Marketing Department and interviewed, trained and directed its employees; supervised and directed the Sales Department’s administrative employees
• Purchased all advertising (print media, television, radio, outdoor, etc.)
• Created, implemented and coordinated marketing promotions
• Developed the largest promotions in company history including promotions with Best Buy, Target, Walgreens and KFC
• Worked closely with printers to produce all of Arabian Nights' printing needs including the printing of a million promotional brochures each time brochures were printed
• Planned the annual marketing budget
• Designed and implemented the Sales Department’s contact database management system, which produced detailed reports for Sales as well as for other departments such as the Food & Beverage Department and the Ticket Office
• Created comprehensive Group Sales data reports displaying and evaluating market trends, projections, and salesperson performances

Director of Marketing

Find out detailed information about Lance Lancaster,  in Highlands Ranch, CO

Lance Lancaster:  in Highlands Ranch, CO

Lance Lancaster: in Highlands Ranch, CO

Lance Lancaster

KI CONCERTS

SLEUTHS MYSTERY DINNER SHOWS

ARABIAN NIGHTS DINNER ATTRACTION

UNIVERSITY OF CENTRAL FLORIDA

University of Florida