Bachelor of Science in Business Administration and Management

Fashion

Lifestyle

Yoga

Health & Fitness

Responsible for retail partners' Ecommerce and B&M businesses to improve merchandising, product presentation, copy, additional
assortments, stock levels, sizing opportunities, and brand consistency to drive online sales performance, conversion, and profitability.

•	Launched Ecommerce pilot program utilizing the Salsify integrated platform to complete wholesale site analysis, resulting in a
sales increase up to +20%
•	Analyzed customer shopper data from retailer website portals providing stakeholders detailed style and selling information
resulting in product placement expansion
•	Forecasted current and future sales trends, affect future product assortments, and analyze competitive marketplace to identify
growth opportunities
•	Created Ecommerce brand product report to monitor SKU analysis, out of stock inventory, and pricing analysis surpassing
sales plan targets over +10%
•	Managed and conducted brand and account site checks to monitor websites for timeliness, accuracy of styles, photo
standards, competitive landscape, pricing, and marketing which resulted in +10% sales growth annually
•	Evaluated market needs, including competitor threats, to capture areas where the stakeholders could identify opportunity gaps
and adjust strategic product placement
•	Understood and executed client growth plans and internal profit objects
•	Provided Microsoft and Google based reports for vendor   merchant meetings

Ecommerce and Regional Business Analyst

Responsible for oversight and management of third-party merchandising services in Canada for multiple brands and product groups, at Hudson's Bay Company and Golf Town Canada stores, resulting in YOY increases of up to +20% in sales growth

•	Effectively communicated and preserved brand images, standards, and corporate directives in Canada to ensure sales growth
for all product groups carried at Hudson's Bay Company and Golf Town Canada.
•	Prudently managed yearly budget resulting a cost savings of 5% annually
•	Analyzed by door sales performance to foster maximum coverage and territory alignment, resulting in individual product group
increased sales growth of up to +40% annually
•	Executed new brand launches resulting in +10% over sales plan goals
•	Directed and monitored fixture installations, floor resets and special launches resulting in sales growth of +15%
•	Collaborated and communicated with field team on virtual spatial planning, seasonal product training and brand sales trends
•	Evaluated market dynamics, including competitor intelligence, to impact areas where the sales team could identify distribution
voids and adjust strategic product placement
•	Facilitated monthly sales recaps and retail location photos between Hudson Bay Company and PEI teams which resulted in added product assortments, shop enhancements and additional visual displays during key, promotional times
•	Cultivated relationships with all levels of management at Hudson's Bay Company, that produced brand elevation, visual
enhancements as well as secured #1 locations in stores

Regional Business Manager

Leveraged knowledge of client and market insights, including customer segmentation, with key distributors in certain Northwest
territories where product rollouts increased +25% in additional retail store locations.


•   Established leadership position with northwest division of Macy's Inc account to reach revenue goals while maximizing return
on investment with current and forecasted product lines
•   Planned and developed effective partnerships within customer territory and compiled sales data that informed and drove
executive decisions, resulting in a +15% increase in wholesale shipments
•   Created growth strategies for Perry Ellis International businesses, producing $15 million annually in sales
•   Partnered with PEI and Macy's management to identify opportunities with seasonal assortments, strategic placement and provide training to associates to maximize sales and achieve YOY increases up to +20% annual sales growth
•   Developed merchandising standards for PEI to achieve optimal performance for the brand in the region
•   Cultivated relationships with all levels of management at Macy's, Kohl's, JCPenney, Dillard's, Burlington, TJX companies
along with PEI.

Retail Merchandising and Business Coordinator

Find out detailed information about Heidi Graves,  in Seattle, WA

Heidi Graves: in Seattle, WA

Heidi Graves

Perry Ellis International, Inc

Perry Ellis International, Inc

Perry Ellis International, Inc

University of Washington