Director, Product Development

• Product Development Director across all accounts: Walmart, Target, Costco, CVS, Amazon, Urban Outfitters, TJ Max, Kohl's and Influencers

• Direct, cultivate and implement innovative product ideas

• Manage all aspects of product development process to ensure executional excellence within budget and on time.

• Play active role in the concept, research, execution and presentation of innovative pipeline projects

• Ensure fluid communication and partnership between Creative, Marketing, Operations, and Packaging in all areas related to product-to-launch timeline

• Manage direct reports - 2 product designers, 1 packaging designer and 2 PD managers

• Maintain strong understanding of current and future market trends and ability to translate them to product ideas

• Work closely & negotiate costs with vendors to deliver product vison and ensure financial objectives are met; coach team on price reduction and negotiations

• Oversee product costings initiatives and partner with VP Sourcing to negotiate and plan for improved product pricing with factory

• Manage and execute all private label programs for Target's Opal House and More Than Magic

August 2018 to July 2019
• Product Development Director for Private label programs in travel accessories (Path Travel) and stationery (More Than Magic & Opal House)

• Collaborate with CFT teams to assess whitespace opportunities and develop business proposals

• Measure and report performance of all sales, marketing and operating efforts and assess against established goals

• Manage day to day business and P&L, to meet volume and profit goals

• Manage 2 PD direct reports, coach and guide them through development and sourcing process

• Performed detailed market research, analyzed trends, competitive reviews, sales data

• Partner with sales team to pitch, present and execute on new business opportunities

• Participate actively in the operations process in order to constantly improve procedures and metrics

• Create and manage licensing relationships, including all product IP processes

• Manage product development timelines, deadlines and objective goals

• Lead post launch product management including quality improvements, cost reductions, line extensions, revising existing plans to look for gaps in product lines and future develop product strategies

Brand & Product Development Director

October 2017 to June 2018
• Directed & collaborated with cross functional teams (product development, creative, sales, marketing, e-commerce, and operations, ) for product launch strategies and execution; ultimately responsible for all aspects of product launch
• Created, drove and enforced timelines to make sure key milestones for development and launches are met
• Developed, sourced and worked with vendors on packaging and displays
• Produced & directed in-house photoshoots; responsible for all photoshoot deliverables
• Planned and managed weekly GWP sales - banners, elbast, design assets and inventory
• Managed creative team - direct and manage workload & priorities; creative briefs and manage relationships with inhouse designers and freelancers

Director, Product Launch and Organizational Development

Promoted in March 2012 to October 2017
• Identified, developed and implemented product assortment, pricing strategy, merchandising, time lines and collaborated with marketing to ensure sales are maximized for Target, Wal-Mart, Drug stores & mass accounts

• Product Development -Drove, guided and worked with design & production team to innovate & bring to market compelling new product, from conception to launch

• Responsible to creation of line plans and product road map assortment - making sure that product is on trend, sellable at reasonable price & profitable - ultimately responsible for what we present, when we present

• Researched & analyzed competitive landscape, market trends, competitors, business opportunities, threats and dynamics

• Responsible for development and managed Allegro's Disney License portfolio, includes working with Disney Consumer Product's development and license team for design & product approval; collaborated with licensor to identify and cultivated business growth opportunities

• Responsible for Allegro sales & profitability in the Cosmetic Bag Category including liquidation and marketing solutions for excess and/or obsolete product

• Directed & managed all aspects of catalog process - design direction, creation, merchandising, item information and distribution

• Developed and reinforced pricing strategy with the goal of maximizing Allegro's margin while meeting customer price points, margins and remaining competitive with market landscape

• Reviewed and analyzed POS guiding design team in making necessary adjustments to product lines and distributing results to sales team

• Successfully implemented a companywide sku reduction initiative by strategically consolidating our offerings to multiple retailers

Brand /Category Director, Cosmetic Bags

• Worked with in-house design team, sales executives, production and customers to develop product, pricing and presentations for national drug, grocery and specialty stores (CVS, Walgreens, Rite Aid, Longs Drug, Albertsons, Harmon, HEB and Shopko)
• Drove product life cycle from beginning of concept, presentation, pricing, item set up, work orders, artwork to shipment of product from warehouse
• Coordinated, organized, executed and worked at trade shows (ECRM, NYGIF)

Account Marketing Manager

Find out detailed information about Myhien Layne, Director, Product Development in Lakewood, CA

Myhien Layne: Director, Product Development in Lakewood, CA

Myhien Layne

YOOBI

BEACH HOUSE GROUP

BELLAMI

ALLEGRO CREATIVE, A DIVISION OF CONAIR

ALLEGRO CREATIVE, A DIVISION OF CONAIR

The Illinois Institute of Art