Derrick Riley

Summary

A hands-on director of brand, ecommerce & digital marketing, as well as a thought leader in the digital space, with over 20 years of start-up, brand, private equity, and enterprise-level experience. Proven track record in developing disruptive digital programs, leadership of cross-functional teams and program execution to achieve 4x digit growth. Points of Interest: • Collaborated with & created policies for several Internet Retailer 500 companies, such as Wayfair, Hayneedle and Overstock, igniting their growth stages • Google AdWords (2000) & Google Analytics (2005) Beta-Tester & Expert User - Only 350 participants for each beta • Private Equity group subject-matter expert, providing brand, ecommerce & digital marketing strategies for Dakine, HUF Worldwide, JD Byrider, Planet Fitness, RTA Brand, Sergio Tacchini, Guide Beauty and many more • Ecommerce Platform Program Director for successful re-platform launches of ATG, Oracle Commerce, Salesforce Commerce Cloud (Demandware), Magento 1 & 2, Shopify & Shopify Plus, Big Commerce, Volusion and others. • Primary Brand contact for Systems Integration team for platform launches, site improvements and maintenance contract negotiations - creating efficiencies while reducing expenses. • Created Persona projects to authentically connect to consumers with the right brand voice & creative assets • Co-developed several "next-level" marketing applications with enterprise-level vendors • P & L Management of multi-million dollar budget and ad spend • Brand, Ecommerce & Digital Marketing consultant for several global brands, leading to significant incremental revenue growth, creating ecommerce & marketing efficiencies, and forming brand identity.

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