Program Manager, Digital Strategy

Led the digital strategy in planning and execution for the Cisco Store's channels including e-commerce, social media,
and email marketing in addition to supporting physical store technology stack innovation.
? Initiated and managed the execution of e-commerce store redesign, provided design mocks to development team, tested and performed QA across devices
? Planned, organized, led e-commerce platform upgrade and new build through digital agency partner
? Managed development team upgrades to the platform, plug ins and applications, in addition to ongoing updates to the store through project management tool
? Directed regular site maintenance, marketing, and merchandising efforts, inventory management,
and product launches
? Implemented and owned the quarterly marketing plan for physical and digital store channels
resulting in increased sales, reach, and engagement across channels
? Consulted on retail augmented reality application, executed QA and testing for improvements
? Strategized with technology lead to advance in store technologies, integrate with online channels
to create omnichannel experience, and to create personalized experience for customers
? Supported merchandise assortment planning for physical stores, online, and pop up events, aligned
marketing strategies with merchandising calendar
? Supported on global events including construction of pop up shops, merchandising, leading store
tours for the store's technology stack, in addition to managing social media channels and partnerships during events
? Utilized Adobe tools (Illustrator, Photoshop, After Effects) to create marketing collateral while
consulting branding team to ensure design alignment to Cisco brand guidelines

Led cross functional teams in the effective planning and execution of web design/development across e-commerce
projects to ensure efficiency and timeliness of publishing.

?	Consulted with clients on potential areas for e-commerce growth, new initiatives and features,
applications and platforms, as well as email marketing management
?	Performed agile project management activities including planning, executing, tracking and reporting on e-commerce builds
?	Conducted and participated in sprint planning, task estimate and sequencing, reviews, and post
mortem for 50+ retail clients, collaborated with department leaders to execute on timeline and adjustments to scope
?   Collaborated with executives and directors to refine procedures, communicate client needs and introduced recommendations for updating product offerings
?   Versed in e-commerce platforms (BigCommerce and Shopify), email marketing platforms, and applications through formal training, self-directed research, and collaboration with other
departments
?   Utilized software to perform project management activities, including active mitigation of any risks
to the project scope and schedule
?   Lead a team of junior Account Managers in Canada based office providing support and mentorship
to develop skills and build client relationships

Ecommerce Lead Account Manager

Acted as a strategist and consultant to offer a west coast perspective of business to retail clients.

?   Communicated to vendors/brands on behalf of retailers to address merchandising, production, and costing issues; attended trade show on behalf of buyers sourcing new brands and manufacturers
?   Collaborated with vendors to develop strong brand positioning and marketing strategies to create
more business opportunities and longevity for the brand
?   Curated PowerPoint presentations to guide retailers on trend forecasts, key items, marketing
strategies, and retail initiatives in the market
?   Executed time and action calendars for website, trend books, trend handouts, and runway show for
B2B marketing initiatives
?   Managed flow and created content for company fashion website, updated product images and information, using Content Management System (CMS)

Merchandising Strategist

Worked directly under the CEO and designer for the beach couture brand Lucy Love, executed merchandising and design concepts, buying plans, and the development of a kids wear line.

?   Managed flagship boutique operations, trained new hires on register and Quickbooks PO
management, executed merchandising and floor moves at flagship boutique based on seasonal
changes and trends
?   Communicated and placed purchase orders with vendors for flagship boutique, as well as worked
with textilaries to place fabric orders for Lucy Love clothing
?   Assisted with the design of garments, concepts, color and print stories for upcoming collections;
created UPCS, style numbers, and color codes for styles
?   Worked with manufacturers to communicate garment specs, design, fabric, and color, as well as managed sample lines and coordinated delivery to sales reps and showrooms

Assistant Merchandiser/Buyer

Find out detailed information about Kaleigh Bisconti, Program Manager, Digital Strategy 

Kaleigh Bisconti: Program Manager, Digital Strategy

Kaleigh Bisconti

Cisco Store

Arctic Leaf

Directives West

Lucy Love

Fashion Institute of Design and Merchandising

Western Governors University