Creative Agencies

Tech

Co-Founder / Owner

A funded startup; https://scoutely.com

Scoutely is a Start Relationship Management offering. A combination of process and tooling geared to corporations who embrace open innovation as a means to exponentially grow their business. Scoutely provides
tools and processes to facilitate the corporate-startup journey.

My role is translating the processes to a digital product. Overseeing the UX design, implementation of these using
low code coding tools, and sales support.

Product development / Technical lead

A partially funded startup; https://delightfully.app.

As the product owner, I run a team of developers and designers in launching a minimal sellable product. I love
automation and when COVID hit an opportunity showed itself in the direct marketing business of consumables.
This platform is a sales support tool for teams selling consumable products direct to consumers. It gamified the sampling process and uses Cialdini's persuasion techniques in order to increase the conversion.

An early beta release under 500 participants showed a conversion rate of 70% (within 2 months after exposure).

As the MD NL of Nodes I'm here to build out the team and grow the Dutch business. We define a digital product
agency as building enterprise mobile apps, websites, Sitecore CMS, API platforms, Enterprise Service Bus layers-
building anything to add value through your digital world. In order to know what we build, we use; Design Sprints,
Definition Workshops, and Prototyping Sessions to validate your business gets the products that fit your users'
needs.

Nodes is one of Europe's leading digital product development agencies. We believe great solutions are made out of stunning design and cutting-edge technology. We never compromise on the reliable and time-proven
development methodologies that ensure successful, robust and scalable solutions. We call it" Engineering awesome". With hundreds of successful digital projects for enterprises, and offices across Europe & Middle East
filled with passionate in-house developers, designers, and digital strategists. Nodes is a part of Monstar Labs.

Managing Director, NL

of Merkle
Me and my partners successfully sold part of aFrogleap BV to Oxyma, then sold 100% (stock swap) when Private
Equity was attracted and part of the final sale to Merkle.

As co-founder and Managing Director at aFrogleap, I've shaped the company based on its needs throughout its
development. aFrogleap is a culturally rich and renowned creative mobile agency from Amsterdam focused on the ideation and development of engaging mobile experiences. With a team of 30 professionals, we work for clients such as BMW, Eneco, Phillips, The Red Cross, and KLM.

My philosophy at aFrogleap: "If every person becomes a better version of themselves, they improve the team. When the team evolves the quality goes up and we have happier customers".

My primary roles consist of:
- Company Mission & Vision Technology
- Finance
- HR / Legal
- Operations

Company Mission & Vision
I believe strongly in 3 pillars; Autonomy, Mastery, and Purpose for every individual that works with us. Casting a
Vision on company level is important for a high morale, each team also casts their own mission that is in line with the company mission. Having people autonomously being able to word their purpose gives a strong bonding.
Mastery is part education, but also giving the responsibility to your staff to learn. It's expected you become the best in your field or nice.

Technology
If we don't build it ourselves we use best of breath tooling. This means I check a lot of tooling that's out there, from marketing campaign suites to form builders to CRM systems to Cloud Service Providers. Buying technology
to use in your solution can help you reach your goal more cost-effectively. Once the solution is proven, you can
always decide to self-build components.

Finance
I love Excel,    I'm a bit of an Excel nerd. In the later setup, I'd did the months closing together with a bookkeeper. I
know the ins and outs of P&L's including how to optimise them.
Apart from running the P&L, I crafted monthly reports on our KPI's and since we are an hours business, created
sheets for invoicing directly based on the hour logging tooling (Tempo & Jira).

I was also responsible for budgets. Every quarter we'd make delta analyses using Actuals combined with LE's (last estimates) and the original budgets.

HR / Legal
With assistance, I was able to structure a proper process and database for our hiring process. This way we never
had to use recruiters and we could still tap into a big pool of ready talent.
To develop people, together with the Agile Coach we moulded the teams in working pretty much autonomously with a very high degree of employee engagement. We tracked this weekly using a tool OfficeVibe.

The legal part was mostly crafting SLA's and arranging with legal advisors to have strategic agreements in place
that work well for short & long term for both clients as aFrogleap.

Operations
Most of the teams were self-sufficient, this meant I could focus on building out the leadership team to make sure
all the delegated responsibilities where properly executed. Planning became easy this way.

Managing Director

UNIVERSITY OF APPLIED SCIENCES ARNHEM EN NIJMEGEN (HAN)
Twice a year I teach a minor on Mobile Marketing. Students of different backgrounds are able to craft fitting
mobile strategies for different purposes after following my classes.

TEACHER

I wrote articles on mobile marketing developments and the impact it would bring.

I contributed to the MarketingFacts Year Book 2011 and 2012. This book is being used by the University of Applied Sciences Arnhem en Nijmegen (HAN).

Writer / Blogger

As email marketing was in decline, it was my task to research different options for pivoting the company. Here I
touched on Reputation Marketing on to Vendor Relationship Management (together with Doc Searls - Berkley and Harvard) until I found mobile to be the most likely to take off.

The lead to the start of aFrogleap BV.


other work experience

BUSINESS INNOVATOR

Find out detailed information about Naos Wilbirnk, Co-Founder / Owner in Amsterdam, NH

Naos Wilbirnk: Co-Founder / Owner in Amsterdam, NH

Naos Wilbirnk

Scoutely SRM

Delightfully

Nodes Agency BV

aFrogleap BV Part

MINOR MOBILE MARKETING

Marketingfacts.nl

RapidSugar

Florida Flyers

Harvard

Hogeschool van Amsterdam