Bachelor of Journalism in Strategic Communication

DIGITAL MARKETING CONSULTANT

ErinFetherston.com, ParkJockey.com, Araca Group, Warner Bros. Entertainment, HBO, FOX Studios, AMC, Showtime, Turner Broadcasting Network, Starz, SEGA, General Assembly, EmailonAcid.com, Nanno.com, MidwestExpressClinic.com, CheapFavorShop.com, HangerProject.com, Main Street ROI, Sol Republic
• Launched digital marketing campaigns that drove ShopWSS.com shoe retailer's online business from approximately $200K/year in 2016 to $11M/year in 2019 (projecting $28M in 2020 revenue).
• Managed and launched SEM and PPC campaigns for clients across numerous industries including: apparel and consumer goods, entertainment, education, B2B services, healthcare, subscription services, and transportation.
• Built-out General Assembly's global marketing and lead generation acquisition efforts in NYC, SF, LA, Hong Kong, London, Melbourne, Sydney, Atlanta, Boston, and Washington D.C.
• Provided expert consultation, strategy, and advice on SEM, PPC, display, Facebook, comparison shopping engines, data feeds, and website conversion to meet and exceed clients' goals.
• Set-up Google Analytics and additional analysis tools for clients

Clients: Lulus.com, BarkBox.com/BarkShop.com, RAcycles.com, ZOZI.com, SiteGround.com, BACtrack.com, DesignByHumans.com
• Headed and managed Lulus.com SEM and display digital strategy which resulted in revenue growing from $20M/year to over $100M/year in less than 2.5 years.
• Conducted quarterly business reviews and presented to Lulu's private equity and independent board members. Informed Lulu's board on digital strategy and provided business recommendations.  Assisted Lulu's CFO with monthly budgeting by providing accurate ad spend forecasting.
• Managed all aspects of SEM for Five Mill e-commerce clients including search, PLAs, display, GSP, YouTube and data feed management and optimization.
• Led account audits and presented to C-level executives in new business pitches which led to Five Mill growing 600% in three years.
• Prepped and led weekly client meetings. Analyzed and monitored clients' account performance.  Managed and collaborated with internal account managers on daily account management and execution.
• Acted as e-commerce expert for Five Mill agency. Continuously stayed up to date on all industry trends. Provided e-commerce recommendations to clients to improve site performance and conversion.  Developed overall campaign strategies and plans.
• Liaised with Google and Bing to be first-to-market on Beta tests and new initiatives.

Partner, Search Engine Marketing

• Efficiently scaled digital marketing efforts by optimizing traffic, growing dating site subscribers while reducing cost per subscriber by 50%.
• Developed and trained acquisition team on SEM/Display strategy and best practices.
• Optimized account performance through bidding, keyword expansion, dayparting, geotargeting, keyword negating, landing page optimization and ad A/B testing to efficiently buy traffic in the competitive dating search landscape
• Optimized landing pages through A/B testing with Optimizely and utilized tailored messaging based on geographic and demographic data to increase site conversion rate.
• Leveraged AdMob, display and mobile search advertising to grow mobile acquisition efforts and promote app downloads.

Senior Marketing Manager

Sites: WBshop.com, HarryPottershop.com, HobbitShop.com, Shop.WarnerArchive.com, Instant.WarnerArchive.com, ShopDCEntertainment.com, CartoonNetworkShop.com,
• Managed SEM team for Warner Bros. Consumer Products & Home Entertainment divisions across seven e-commerce sites.
• Launched marketing for six new WB e-commerce sites.
• Managed third party marketing & e-commerce vendors to scale traffic while maintaining ROAS or CPA targets.
• Created and maintained data feeds across different WB-owned entities, as well as for affiliates, Google Shopping/ product listing ads, retargeting and CSEs.
• Utilized search volume insights to assist Warner Bros. buyers on product trends and demand to make informed buying decisions. Worked closely with merchandising team to ensure sales were maximized and products were promoted.
• Aligned promotional calendar with marketing strategies to improve CTR and increase CVR.
• Analyzed KPIs to assess channel performance and action findings through campaign optimization including: bid adjustments, creative testing and keyword optimization, discovery and negating.
• Acted as PPC expert for e-commerce team.  Informed team of industry trends to strategize and stay competitive in space.
• Responsible for all account billing, cost allocation and reconciliation.

Search Marketing Manager

• Managed all aspects of numerous paid search accounts with over $1MM ad spend in Google, Yahoo & Bing that drove traffic to sites in verticals including: comparison shopping, local, travel and education.
• Ensured education lead quality through keyword cost per registration performance analysis.
• Optimized traffic through keyword research, A/B multivariant ad testing, improving QS, bid optimizing (CPC/CPA), referrer and keyword blocks and other SEM best practices.
• Trained new hires on all job functions, tools and management of accounts.

Search Engine Marketing Analyst

(contract role)
• Reactivated 22 merchant accounts and acquired 5 new merchant accounts for Shopping.com Australia.
• Acted as main point of contact for 50 computer and electronic online stores.
• Analyzed performance and provided clients with technical support and marketing strategy. Assisted clients with website tag implementation, data feed optimization and account finance and billing questions.

Account Manager

Clients: Coca-Cola, Virgin, Fujifilm, Cadbury-Schweppes Sanofi-Aventis, Australian Wool Innovation (AWI), NSW & Federal Government
• Acted as main point of contact for AWI, the largest wool supplier in the world
• Managed and produced a B2B global marketing campaign which included a website, print ad and video
• Managed cost reconciliations, estimates, purchase orders and invoicing
• Assisted Publicis' strategy team by providing in-depth analysis to help create creative briefs for Fortune 500 companies.

Account Executive

Find out detailed information about Maggie Wittenauer, DIGITAL MARKETING CONSULTANT in Saint Louis, MO

Maggie Wittenauer: DIGITAL MARKETING CONSULTANT in Saint Louis, MO

Maggie Wittenauer

ShopWSS.com

FIVE MILL, INC

HOWABOUTWE.COM

WARNER BROS. ENTERTAINMENT

ANSWERS.COM

SHOPPING.COM

PUBLICIS MOJO

University of Missouri