B.S. in Business Administration and Marketing

Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Senior Vice President of Paid Media

Oversee department operations of Digital Marketing Channels; Paid Search (PPC), Affiliate, Influencer, Video,
Mobile, Native, Display, Marketplaces and Paid Social; specialize in consumer facing brands
• Drive adoption of emerging technologies, channels, strategies and tool-sets
• Expanded display channel to include self-serve programmatic media buying through Demand Side
Platforms (DSPs) such as DV360
• Grew Paid Media department to incorporate additional channels of Affiliate Marketing and Influencer
Marketing
• Served as agency leadership contact for clients such as: Reebok, Smartwool, Icebreaker and S'well
Bottles
• Implement cross-channel audience strategies for application across digital media channels
• Develop cohesive search strategy for integration of PPC and Organic/SEO listings
• Currently manage department of 24 team members as an established leader; inclusive of mid-level managers,
senior strategists, strategists, specialists, coordinators and interns
• Created management structure to allow for diversified responsibility across the team to foster individual
growth
• Drive client teams to deliver cross-channel strategy, media planning and execution for campaigns to have impact
on brand awareness, customer acquisition and retention marketing tactics to drive revenue
• Expand department tools and capabilities to include multi-channel attribution, dynamic creative optimization,
audience management, ad verification, product feed management, Amazon Marketplace management and search
compliance monitoring
• Agency media partner/vendor relationship management; Google, Microsoft, Facebook, Google Display & Video
360 (formerly DoubleClick Bid Manager), Sharethrough, Taboola and others
• Maintain media department tool relationships; Search Ads 360 (formerly DoubleClick Search), Campaign Manager
(formerly DoubleClick Campaign Manager), Kenshoo, MOAT Pro, SEM Rush, Integral Ad Science, Place IQ, The
Search Monitor, DOMO, Commission Junction, Impact Radius, Linkshare, Feedonomics, Channel Advisor and others
• Maintain departmental growth of at least 20% Year over Year revenue growth for 4+ years
• Pushed growth channels to achieve up to 70% YoY Revenue growth while improving gross and net profit
margins with scale
• Client successes include demand growth by 400%+ Year over Year

Vice President

• Oversaw departmental direction of Paid Media channels; Paid Search, Display and Paid Social
• Managed team of 17 direct reports
• Grew department revenue by 31% Year over Year
• Instrumental team member in new business sales

Director of Paid Media

• Developed departmental strategies across Display, Paid Social and Paid Search
• Functioned as a team leader and mentor to junior staff
• Created processes to mitigate risk and assure proper campaign execution
• Established agency full funnel approach to building brand awareness to drive lower funnel conversions
• Successfully managed accounts to drive revenue growth while increasing ROAS performance across portfolio

Senior Digital Media Strategist

• Managed Paid Search, Display and Paid Social accounts:
• Timbuk2, GH Bass, John Varvatos, Tom Ford, Dressbarn, Destination Maternity, A Pea in the Pod, etc.
• Executed campaigns in a cross-channel capacity
Denver, CO ? 303-919-8484 ? hoodgarrett@gmail.com

Digital Media Strategist

Manage Paid Search, Display and Paid Social accounts for FORTUNE 500 companies, startups and non-profit
companies:
• FIJI Water, DISH Commercial, DISH Network, Ping Identity, DaVita, NOLS, Vail Summer, Vail Recreation
District, etc.
• Managed accounts across Google, Bing, Yahoo!, Facebook and Display networks
• Successfully grew and managed a lead generation account from $100k monthly spend to $1,000,000+ monthly
spend without losses in efficiency based on KPI and engine metrics
• Managed campaigns in 3rd party online tracking and management tools:
• Marin, DS3 and DFA, Kenshoo, AdWords Editor, and AdCenter Editor
• Media Planning and Buying
• Team coordination of up to three individuals
• Experience managing accounts across many industries and key verticals:
• B2B, B2C, High Tech, Tourism, eCommerce, Non-Profit, Healthcare
• Account strategy and development. Establishing goals and budget projections based on client performance, needs
and expectations
• PPC account creation and deployment based on strategy direction and goals
• Client Facing. Daily client contact lead

Account Manager

• Assisted in Paid Search, Paid Social and Display account management
• Weekly report creation
• Audited accounts and campaigns for quality assurance
• Oversaw budget pacing

Account Coordinator

• SEO Management, Event Planner, Outside Sales, Promotions, Market Research and Payroll
• Managed and directed two separate weekly events which drove product sales and strengthened community
support (Powder Hour & Tommy Moe Race Series)
• Department Payroll Administrator
• Created press releases for online and print distribution
• Video filming and editing for Snowsports Department promotion

Snowsports Coordinator

Find out detailed information about Garrett Hood, Senior Vice President of Paid Media in DENVER, CO

Garrett Hood: Senior Vice President of Paid Media in DENVER, CO

Garrett Hood

Blue Moon Digital

Digital Media

Digital Media

Blue Moon Works

Blue Moon Works

Booyah Advertising

Booyah Advertising

Whitefish Mountain Resort

University of Montana