Experienced Bilingual Marketer with 13+ years of experience in Digital/Brand
ddddddddM5	Marketing and International Business Development with a proven track record of
consistent revenue growth, team mentorship and relationship management
619.250.4523

- Power Tool Division North America (06/16 - 10/20)

•	Led a team of marketers in driving brand and product demand for various TTi brands
•	Developed and managed RIDGID/RYOBI US Hispanic strategic digital marketing plan
and led the implementation with cross-functional teams and internal/external creative
San Diego, CA	agencies including schedules, budget and content creation
•	Managed various social media platforms ad campaigns for specifically identified
market segments, while measuring KPI/ROI for performance accountability which
exceeded established goal metrics by decreasing CPM & CPC by over 50%
•	Increased social media presence and improved brand positioning to more than 800K+
https://www.linkedin.com	targeted active followers, resulting in 150M impressions annually
/in/adrian-gutierrez-	•	Lead role in the creation of all social media channels in Mexico, increasing organic
1b478411/	Facebook following by over 50K in the first 3 months through strategic content creation
and augmented user engagement, making the current leader with a 50% YoY growth

Senior Brand Digital Marketing Manager - US/Mexico & LATAM

Find out detailed information about Adrian Gutierrez,  

Adrian Gutierrez:

Adrian Gutierrez

Techtronic Industries

San Diego State University