Accomplished Digital Strategist/Marketing Executive with over 10 years of experience, focused on the development and execution of Fortune 500 corporate strategic and data driven marketing plans in a digital age. Known for strengthening the sales and marketing sectors to lead in competitive markets, creating innovative online concepts which greatly increases brand awareness, earned media value and revenue streams.
Currently responsible for Digital Marketing efforts and e-commerce to ensure the sales and profitable growth of UrbanDecay.com. Build, manage and lead the e-commerce efforts that include CRM, digital media, digital roadmaps, vendors, customer service, P&L budget / ROI planning and online performance metrics. Creative, collaborative, consultative, and strategic leader with a strong ability to work well across a large matrixed organization cross departmentally and with key executives. Also works closely with social analytics, and database insights to institute necessary strategies and merchandising/offers to drive sales. Deliver on both short and long term strategies, to drive brand sales and awareness, RTB’s for the owned site to compete in the marketplace and gain customers. Responsible for forecasting, site calendar management and partnering with brand marketing, PR etc., to offer powerful online experiences to our consumers.