Consultant

Performance marketing executive and consultant with 15+ years of experience implementing B2B & B2C digital
marketing strategies, building and leading teams for start-ups and Fortune 500 corporations, and delivering
enterprise omni-channel marketing technology solutions.

Apiary Digital is an agency specializing in providing clients with senior marketing channel owners & strategists
•   Partner with CEO to evolve Apiary's market positioning and marketing data solutions offerings across
new and existing clients, with a focus on evolving overall agency strategy for new business
development and revenue generation.
•   Support strategy and delivery of new business pitches with a focus on data management, analytics,
data activation, client management, and more.

(Laid off due to COVID-19)
InvoiceASAP is a leading mobile invoicing and payments provider founded in 2010
•   Hired as the first marketing leader, reporting to the CEO, to establish and build out the B2B lead
generation strategy, introduce technology solutions for data-driven programs, evolve the analytics, and build the brand to prepare the company for acquisition.
•   Responsible for $1M budget, focus was on brand building, new user acquisition, converting free
accounts to revenue generating, SEO, SEM & content strategy, partner management, and marketing
mix optimization.
•   Selected and oversaw implementation of an MMP (Singular); developed and implemented a SEO & SEM
strategy; contracted an agency to support execution of content strategy; launched the company blog;
created and launched the first outbound marketing programs on Facebook and LinkedIn, and implemented a lead generation nurture program.

VP of Marketing

Vertalo is a blockchain-based SaaS fintech start-up specializing in digital securities compliance
•   Reporting to the CEO, I was responsible for the planning and execution of a comprehensive sales &
marketing strategy, positioning the company as a thought leader and critical partner, and executing the GTM plan


Linkedin.com/in/jacobus


•   Daily focus on business development, demand generation, sales enablement optimization, messaging
and branding
•   Led complete redesign of Vertalo.com to improve messaging, increase time-on-site (TOS), and improve
lead generation. TOS up 100%. Inbounds increased 300%.

Head of Marketing

Zumby was an investor-backed SaaS solution for publisher  content distribution
•   Co-led product development, client acquisition, and product launch in LATAM and EMEA, counting the top two publishers in Spain as clients
•   Responsible for GTM strategy, user acquisition, platform adoption, and community engagement
•   Built acquisition and retention programs to gain, and engage with, over 15,000 users (influencers) using
a data-driven digital marketing mix

Co-Founder & SVP of Marketing

Annalect is the marketing analytics division of Omnicom, the world's second-largest agency
•   Executive role leading an international team of Directors (10) and inter-disciplinary teams of internal
and external partners, including Neustar, Adobe, and Acxiom
•   Global ownership of $40M investment in the implementation, adoption, and maturation of Omnicom's
Data Management Platform (DMP)
•   Supported global Omnicom agencies (OMD, PHD, Accuen) by participating in new business initiatives,
including pitches to McDonalds, Unilever China, Walgreens, P&G, Safeway, and others

Global Director, Marketing Data Platforms

Macy's is the largest department store company in the United States
•   Delivered technology solutions for first- and third-party data utilization and identity management for
omni-channel marketing
•   Selected and implemented multi-channel data management (DMP), tag management, Epsilon, site
retargeting, multi-touch attribution, SEO/SEM analytics, identity management, and omni-channel
closed-loop analysis
•   Led cross-functional teams up to 25 people and provided direction to core team of Marketing Solutions
Managers (4)

Sr. Marketing Solutions Manager

Classic Vacations is the full-service luxury travel agency division of Expedia
•   Managed all B2B and B2C email marketing efforts, including: lead generation, promotions, partner
development, lifecycle communications, and branding
•   Led the team (2) responsible for $10M in ABM multi-channel spend


Linkedin.com/in/jacobus


•   Implemented the company's first social media presence and successfully pitched the adoption of a new
email marketing system (Eloqua)

Marketing Programs Director

Robert Half is the world's first and largest accounting and finance staffing firm
•   Responsible for $5M in ad spend across all lead-generation email activities for each of Robert Half's
eight (8) lines of business
•   Initiated and led the complete redesign of all email creative and design guidelines
•   Advised product managers on best practices, communication strategies, and content development for
email and direct mail

Database Marketing Manager

Database Marketing Solutions was a consulting firm focused on data-driven marketing strategy
•   Developed and consulted on the creation of data-driven, multi-variate and multi-touch B2B email
marketing campaigns
•   Leveraged enterprise-level email platforms, including Kana, Epiphany, and Epsilon, to plan and execute
complex, rules-based email campaigns for lead generation, event promotion, and lifecycle
communications

Digital Marketing Manager

Find out detailed information about Jacobus Boersma, Consultant in Redwood City, CA

Jacobus Boersma: Consultant in Redwood City, CA

Jacobus Boersma

Apiary Digital

InvoiceASAP

Vertalo

Zumby

Omnicom

Macy's

Expedia

Robert Half International

Database Marketing Solutions

San Jose State University