Carina Chauleau

Summary

SENIOR STRATEGIC PLANNER ICED MEDIA 2015 - 2017 I'm a performance-based, global • Developed an influencer campaign that delivered 25% over holiday sales goals for marketing leader who has spent the Walmart.com past decade collaborating with a vast • Uncovered consumer insights from primary and secondary research number of brands, from leading • Guided teams with creative briefings to develop goal-focused and innovative campaigns fortune-500 companies to direct-to- consumer start-ups, developing data- STRATEGIC PLANNER ICED MEDIA 2013 - 2015 driven digital communication strategies. • Developed FORD's annual acquisition program resulting in a 40% increase in qualified lead capture year over year • Introduced and integrated the discipline of communication strategy

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