Creative Agencies

Fashion

Lifestyle

Branding/Communications/Marketing Consultant

Billy is a brand communicator and marketer with experience in growing brand awareness and driving commercial success for both successful and challenged lifestyle brands. When he was at Kors just as they launched their now expansive retail network & e-commerce channels and laid the foundation in brand awareness prior to their blockbuster IPO, while revenues tripled in size during 2006 -2010.  He was recruited away by Bottega Veneta who also had remarkable success at the other end of the spectrum (“Absolute Luxury”) and helped the company reached sales over 1B euros in 2 year period.

His has expertise in integrated marketing, digital marketing (including social, content, mobile & media strategy); media planning and buying, partnerships, collaborations, public relations, events, VIP/Influencer relations, agency oversight, organizational design and change management. 

Brand Strategy and Development - Advise on brand story creation & positioning, target audi-
ence development, product development, charity alignment/corporate philanthropy, & industry
relations
Global Communications Strategy and Execution - Create communications roadmap/strategy
around business goals, product launches, company news & announcements, social media (con- tent development, influencer & celebrity strategy)
Brand & Retail Marketing - Advise on media & advertising strategy, campaign creation, retail
directives, events & partnerships
Internal Communications and Organization - Develop brand standard guides & directives,
global marketing calendar, advise on marketing team structure, recommend/hire/manage ex-
ternal agency support

Crafted all Global brand communications/marketing strategies, creative services department & external agencies

Authored brand repositioning & brand identity update alongside Bain & Co. and Appia Man-
agement

Conceptualized new global organizational for marketing department
Conceived & implemented a centralized Communications & Marketing strategy to align with brand repositioning in digital space
Executed Digital First marketing strategy that contributed to a +67% YOY growth for e-com-
merce
Controlled annual department budget of $40M

Editor of in-house print & digital mag-a-log (BALLY Journal) created in association withShow
Media

Responsible for identifying new creative talent for collaborations (The Bally Collective curated by Swizz Beatz and Bally x Andre by Andre Saraiva)

Chief Marketing Officer

Crafted inaugural global communications organizational strategy for company

Augmented global communications strategy from "old media" to "digital first" model
Authored new global departmental budget amidst corporate reorganization

Streamlined departmental organization chart for headquarters and regional teams

Spearheaded communication of new direction of company (reverting to mono-brand approach)

Fostered relationships with licensee partners for a cohesive communications strategy(Coty, Fos- sil, Kendo & Safilo)
Organized sponsorship of inaugural amfAR event in Hong Kong

Served on benefit committee for 2015 Parsons Fashion Benefit honoring Mr. Jacobs & LVMH,
exceeding financial goals by +25%

Senior Vice-President of Global Communications

Worldwide Communications Director

Vice-President Global Communications

Sr. Publicity Director

Sr. Manager of Special Projects

Manager of Global Fashion Public Relations

Manager of Public Relations

Find out detailed information about William Daley, Branding/Communications/Marketing Consultant in New York, NY

William Daley: Branding/Communications/Marketing Consultant in New York, NY

William Daley

Global Communications Strategy and Execution

Bally

Marc Jacobs International

Bottega Veneta

Michael Kors

KCD, Inc

Dolce & Gabbana

Gap

Isaac Mizrahi & Co. LLP

Lake Forest College