Product Manager

Counting on 6 years of experience in Marketing for Cosmetic and Skincare.
I'm passionate about the excitement makeup brings, and the Story behind every skincare offers. My experience on brands are from Masstige to Premium brands for both cosmetic and skincare. As well as launching new brands in the market.

Selangor, Malaysia
Brand & Product Management
• Plan and to ensure all brand-related activity expenses are spent within allocated A&P budget
• To build brand awareness and consistency also to track how brand is perceived.
• To execute and coordinate new product launch with external and internal departments.
• To assist in profit and loss forecast aspects of product line.
• Segments and prospect definition - understanding and identifying the market
• Manage a team of sampling promoters.

Brand / Product Executive

Branding / Visual communications
• Corporate Branding - management and design execution/direction.
• Communication Designs and Marketing artwork - direction, execution to production.

Marketing / Communications
• Brainstorm, develop and co-ordinate in BTL and digital marketing.
• Oversee and manage external suppliers' vendors and agencies
• Budgeting and negotiating.
• Database management and CMS.

Corporate Media Sales / Event & Corporate Sponsorship
• Sponsorship marketing with Media sales packages integration.
• To build good working relationships with affiliate partners/sponsors.

Achievements
• Managed the production budget for a nationwide outlet advertising branding for a Telco as a corporate sponsor.
• A successful completion of a massive nationwide rebranding of Sports Planet with a new design direction, including BTL and online marketing collateral.
• Directed an onsite team for a social media campaign for company's official fan page with a limited budget. Achieved of hitting thousands of fans within a month.
• Streamlined a futsal/indoor soccer tournament with the events department, Supa Strikas and Caltex with a successful outcome of 64 teams and media coverage.
• Sealed a 6 figure sponsorship deal with a international Lozenge brand Fisherman's Friend as a corporate partner.

Marketing and Communications Executive

Design
• Assisting Art Director, • Printing process and production
• Communicate and collaborate with local and overseas clients

Achievements
• Created designs for government, local corporate companies and also overseas; Singapore, Taiwan, Middle East and Switzerland.
• Created a set of greeting card including Diwali and the Chinese New Year for the Prime Minister of Malaysia.
• Collaborated with Artoz Papier to create European inspired designer paper stationary and cards.

Senior Graphic Designer

Find out detailed information about Yeeming Leong, Product Manager 

Yeeming Leong: Product Manager

Yeeming Leong

Luxasia Sdn Bhd

Maestro Swiss Trading Sdn Bhd

Sports Planet Sdn Bhd

AG Elevates Sdn Bhd

Tunku Abdul Rahman College

Tunku Abdul Rahman College