linkedin.com/in/twatanabe


SUMMARY	PORTFOLIO
www.w001.com
Brand strategist / art director with experience in wide range of industries
including advertising technology, social media, search engines,	SKILLS
e-commerce and interactive media. Possess solid traditional advertising	Adobe Photoshop
agency background, specializing in brand strategies to meet business	Adobe Illustrator
objectives from start-up to IPO and scaling it through organizational growth.	Adobe InDesign
Successful at conceptualizing brand guidelines and corporate identities,	Native Japanese Speaker
prototyping UX, and managing design teams, with extensive production
knowledge in graphic design and art direction.	EDUCATION
Northern Illinois University
Born and raised in Tokyo, educated in Chicago, and now raising family in	DeKalb, IL
Hermosa Beach.	Bachelor of Fine Art
Visual Communications

Made the brand shift from startup "friendly" tone to more mature enterprise
tone resulting in merger with Foursquare in 2020.
• Initiated revenue focused visual rebranding through marketing and product
marketing and kept them consistent through product UI
• Automated sales collaterals, identifying bottlenecks and implemented the cloud based creative processes and templatizing presentations
• Customized quarterly market report as well as managed daily social
engagement

Art Director

• Worked on the rebranding project of a major Japanese conglomerate
• Developed design systems and prototype applications of the systems to guide and direct client's internal design teams
• Helped the agency with presentations in Japanese and communicated
feedbacks from the client to designers and production artists

Sr. Designer

Top-tier clients included Citibank, AT&T, and Adidas, all targeted via
MySpace and other Fox properties.
• Helped product team launch self-serve display ad service, MyAds, and led
the marketing initiatives.
• Designed demos stations and training materials for trade shows and events with brand consistency.
310 218 9063
twatanabe@gmail.com
Art Director / Graphic Designer

PROFILE
linkedin.com/in/twatanabe

www.w001.com
• Designed homepage takeover and exclusive ad campaigns for branded
profiles on MySpace platform.
• Created and managed marketing communication design team both in LA
headquarters and NYC.
• Led creation of UX prototypes for companies including HP ($25 million) and McDonald's ($20 million).

Created advertising platform and UX for browser tool-bars, designed
cursors and desktop applications.
• Produced multiple flash-based online games and apps and managed
action script developers.

Sr. Manager Graphics

Find out detailed information about Takeshi Tom Watanabe,  

Takeshi Tom Watanabe:

Takeshi Tom Watanabe

Foursquare / Factual

Siegel+Gale

Fox Audience Network

MySpace.com

InterMix / eUniverse