Fashion

Lifestyle

SENIOR MERCHANDISER, OUTLETS

• Develop strategic merchandising plans by requesting profitable and consumer-right assortments for the off-price channel based on sales performance, consumer feedback, and market trends
• Organize and edit product assortments that deliver the right product for both retail and wholesale consumers, ensuring the amplification of key products, stories, and concepts of the company
• Create global retail assortments to maximize product presentation: targeting KPIs by region, maximizing SKU efficiency, and meeting financial targets
• Partnered in the opening of 20 new store locations in one year, leading to a +150% increase in year-to-year comp sales volume (+260% in holiday weekend sales) with the help of newly developed products from merchandising plan, orchestrating an overhaul in the outlet business
• Increased net margin targets (+4% to plan) while maintaining competitive pricing strategies
• Oversee all outlet categories including leather goods, jewelry, accessories, ready-to-wear, and liquidation.

• Produce and present line sheets and internal training documents to ensure all sales teams and retail buyers are properly trained and knowledgeable on all seasonal product
• Create and analyze post-market feedback reports for regional buyers to gather information for SWOT analysis
• Establish delivery cycles based on production calendars
• Identify business opportunities and risks in-season through analyzing sales performance and gathering marketplace information
• Create and maintain competitive analysis reports by researching market trends and forecasting services

MERCHANDISER, FOOTWEAR

• Manage the sales of seven fashion brands while surpassing sales targets and customer open-to-buys
• Oversaw 50 wholesale accounts and three retail stores to ensure all collections were properly assorted with key items
• Review and analyze customer sales performance
• Organize sample management and data entry

alana.bishop8@gmail.com
(774) 217-8640
Medway, MA, 02053

ACCOUNT EXECUTIVE

Find out detailed information about Alana Bishop, SENIOR MERCHANDISER, OUTLETS in New York, NY

Alana Bishop: SENIOR MERCHANDISER, OUTLETS in New York, NY

Alana Bishop

Marc Jacobs

Marc Jacobs

Jamari International LTD

FASHION INSTITUTE OF TECHNOLOGY