Fashion

Design

Illustration

Textile design

Digital Planners and Stickers Designer

I’ve been working in the fashion industry for over ten years now,  as a freelance fashion designer, illustrator, and textile designer. As a print and pattern designer, I’ve worked in several markets like children’s and baby’s wear and products, women’s fashion, active wear, home decor, nursery products, and stationery. 

During all this time I’ve had to sell my services and products by researching potential clients,  creating marketing strategies, and setting up calls to sell directly to the clients. As well as designing and implementing effective marketing campaigns for my clients and myself, utilizing social media, video, and advertising.

I’m proud to have worked with international clients from the USA, Canada, UK, Dubai, France, Italy, Switzerland, and more. 

I’m committed, passionate, fast-learner, problem solver, and enthusiastic within work. Besides, I’m self-motivated and enjoy being challenged.


Design of custom and premade prints and textile patterns for women’s wear, children’s wear, and baby's wear. My responsibilities:

- Research and reach out to potential clients.
- Schedule meetings and have sales calls with international clients to present my portfolio and services.
- Close deals, set up contracts, and continue with the creation process.
 -Research trends, and create print and pattern concepts based on them.
- Design development of new print and pattern collections.
- Sketching, iterations, and final designs hand-drawing + hand-painting + using computerized CAD software (Adobe Illustrator and Adobe Photoshop).
- Create artwork, textile patterns, and placement prints; including files ready to use by manufacturers.
- Create technical packages, including measurements, colorways, and pantones.


Textile Pattern and Print Designer, Fashion Designer, and Illustrator 

Design of trendy and modern prints and patterns for digital stationery, planners, and stickers. My responsibilities:

- Research target customers, what they’re looking for in digital planners, stickers, and stationery.
- Research trends, and apply concepts to the products based on them.
- Design development of new print and pattern collections to incorporate them into our digital planners and stickers. All the designs should be according to the customers' needs.
- Come up with and create new digital planners and sticker sets for different areas of life like business, family, school, social media, etc.
- Create the first draft of the planner and stickers, and delegate the hyperlinks programming of the planners.
- Design and implementation of marketing strategies to bring in new clients: content marketing, social media, Facebook and Instagram Ads, Youtube Videos and Ads,  direct sales.
- Collaborate with virtual assistants to create and schedule the social media graphics, and work on other business operations.

Creating and Selling Fashion Illustration Courses. Digital and in-person courses according to my student’s needs. My responsibilities:

- Research target customers, and create courses based on their needs.
- Design and implementation of marketing strategies to bring in new clients: content marketing, social media, direct sales.
- Sales calls with potential international clients.
- Close sales and take care of the enrollment process.
- Give customer service and help students when problems come up.


Designer and Teacher

Women’s and men’s handbags and small leather goods design. My responsibilities during each season were:

- Provide trend forecasting reports according to the client’s target market, concepts, ideas, requirements, and current trends.
- Create concept, mood board, and color palette according to trend reports, client’s requirements, and design brief.
- Design development of new products. Sketching, iterations, and final designs using computerized CAD software.
- Design artwork and embroidery, as well as appliqués.
- Design hardware used in handbags and accessories.
- Create technical packages, including all specifications, materials, measurements, colorways, and details.
- Create fashion illustrations to be used in line-sheets, catalogs, and lookbooks.


Handbag + SLGs Designer

Children’s wear and textile design. My responsibilities during each season were:

- Provide trend forecasting reports according to the client's target market, concepts, ideas, requirements, and current trends.
- Collaborate with the owner and sales rep to come up with the design brief and concepts.
- Design development of new collections. Sketching, iterations, and final designs using computerized CAD software.
- Design artwork and textile designs, including files ready to use by manufacturers. 
- Create technical packages, including all specifications, materials, measurements, colorways, and details.
- Create line-sheets and catalogs for sales reps and buyers.

Children’s wear Designer and Textile Designer

Women’s, men’s, children’s, and baby accessories design. My responsibilities during each season were:

- Provide trend forecasting reports according to the client's target market, concepts, ideas, requirements, and current trends.
- Market research.
- Create concept, mood board, and color palette according to trend reports, client’s requirements, and design brief.
- Design development of new products. Sketching, iterations, and final designs using computerized CAD software.
- Design artwork and textile designs, including files ready to use by manufacturers. 
- Create technical packages, including all specifications, materials, measurements, colorways, and details.

Accessories Designer

Children’s wear and textile design. My responsibilities were:

- Provide trend forecasting reports according to the client’s target market, concepts, ideas, requirements, and current trends.
- Design development of the collection. Sketching, iterations, and final designs using computerized CAD software.
- Design artwork and textile designs, including files ready to use by manufacturers. 
- Create technical packages, including all specifications, materials, measurements, colorways, and details.


Children’s wear and textile designer

Children’s wear and textile design. My responsibilities during each season were:

- Provide trend forecasting reports according to the client's target market, concepts, ideas, requirements, and current trends.
- Design development of new collections. Sketching, iterations, and final designs using computerized CAD software.
- Design artwork and textile designs, including files ready to use by manufacturers. 
- Create technical packages, including all specifications, materials, measurements, colorways, and details.
- Create fashion illustrations for packaging and branding.


Children’s wear and textile design. My responsibilities during each season were:

- Provide trend forecasting reports according to the client's target market, concepts, ideas, requirements, and current trends.
- Create concept, mood board, and color palette according to trend reports, client’s requirements, and design brief.
- Design development of new collections. Sketching, iterations, and final designs using computerized CAD software.
- Design artwork and textile designs, including files ready to use by manufacturers. 
- Create technical packages, including all specifications, materials, measurements, colorways, and details.
- Supervise pattern making and sample making.
- Create line-sheets and catalogs for sales reps and buyers.


Men’s accessories design. My responsibilities were:

- Design development of new products. Sketching, iterations, and final designs using computerized CAD software.
- Collect and review samples of new textile and leather supplies by attending trade shows and visiting manufacturers.
- Source materials including textiles, leather, hardware, and others.
- Create technical packages, including all specifications, materials, measurements, colorways, and details.
- Supervise pattern making and sample making.


Women’s accessories design. My responsibilities were:

- Design development of new products. Sketching, iterations, and final designs using computerized CAD software.
- Collect and review samples of new textile and leather supplies by attending trade shows and visiting manufacturers.
- Source materials including textiles, leather, hardware, and others.
- Create technical packages, including all specifications, materials, measurements, colorways, and details.
- Supervise pattern making and sample making.


Accessories and Footwear Designer

Find out detailed information about Karen Avila, Digital Planners and Stickers Designer 

Karen Avila: Digital Planners and Stickers Designer

Karen Avila

My own: www.imkarenavila.com

My own: www.easydigitalplanners.com

My own: www.fashionstepbystep.com

Palestyle - Dubai, UAE

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Danny Bill London - London, UK

Asianlink

Krasny - Atlanta, USA

Satchel & Page - Texas, USA

Kuivr LLC - Florida, USA

Focus Wallets - New York, USA

Lalla Alia - Switzerland

University of Guadalajara