•   Engaging, visionary- executive management professional with proven growth strategy implementation
within agriculture, energy, retail, and agronomy sectors through change management leadership practices.
•   Demonstrated experience maximizing operational efficiency in a competitive marketplace.
•   Extensive tech literacy, including innovative enterprise tools and solutions.
•   Progressive 10-Year career in corporate retail management and operations.


Strategic Planning   Revenue Growth   Employee Relations   Sales & Marketing Initiatives
Budget Management   Leadership & Coaching   Client Relations

In conjunction with eight-member board, developed successive 3-year strategic plans. Implemented a 5-tier
approach to achieve co-op strategies which resulted in an increase of revenue by $13 million and 30% growth in market share.

Leadership & Talent
Led and appointed a six-member leadership team to oversee the execution of new co-op strategy.
•   Instilled a winning, selling, and continuous learning culture.
•   Developed, instructed, and coached an operations management trainee program to encourage the development of current and future managers.
•   Utilized outside vendors to provide professional training programs for all employees.
Marketing-Branding
•   Led a team of marketing professionals to conduct a market analysis of trade area growers that resulted in branding strategies and initiatives to meet emerging market trends. Initiatives included branding through a
new logo, webpage & customer portal as well as B2B pricing strategies and sales tactics that not only
resulted in increased sales but increases in margin.
Technology Implementation
•   Implemented a Microsoft ERP/Data system integrated with new fertilizer plant and energy routing systems
resulting in increased inventory accounting, asset utilization, and delivery efficiency.
•   Led a team migrate data from multiple servers into a singular MS-SQL server to improve reporting and data analysis.
•   Implemented Microsoft Teams to enhance co-op wide communication & team collaboration.
•   Implemented a new retail POS system for retail store locations resulting in strong inventory control
measures, simplified supply chain management, and enhanced customer service.
•   Implemented a Human Resources Information System - to create an enhanced employee communications
system and streamline talent acquisition, onboarding, and other employee focused initiatives.
Community Outreach
•	Developed a new 4H/FFA Program to target local youth and support community activities at local fairs
and youth events all by enhancing the co-op vision, culture, and employee engagement.
•	Partnered with a local winery to develop a branded bottled wine. $1 of every bottle sold went to NW
Harvest, a local food bank to support hunger in rural communities. This was a cause that was important to our employees and local farmers.
Energy Department Improvements
•	Developed a robust and dynamic energy sales team, thereby increasing overall energy department strategy
and initiatives resulting in:
o	Propane Increase - 3 million to 12 million gallons
o	Gas and Diesel Increase - 4 million to 8 million gallons
Agronomy Department Improvements.
•	Developed a focused and science-driven agronomy team resulting in:
o	Increased Agronomy revenues by $5million
o	Increased Agronomy profits by $400,000
•	Oversaw the building of a 6,400-ton fertilizer plant under budget and in 9 months, which resulted in an
increase of dry fertilizer revenues and increase in tons from 3500 tons per year to 7500 tons in four
months. This resulted in $1.2 million revenue increase to co-op.
•	Developed a branded bag fertilizer "Nitro Boost" to drive our local brand awareness
Retail
•	Developed and implemented a retail Strategy to increase revenues and profits in four stores.
•	Oversaw the construction of a new 20,000 sq. foot retail store replacing a previously leased building -
Project was under budget.
o	Sales at store increased by 30% in the first year. Revenues grew from $4,400,000 to $5,720,000
with a $200,000 increase in profit
*	Store was recognized as a leader in retail innovation by Food & Drink International
Magazine.
•	Remodeled existing stores for maximum efficiency and inventory control resulting in a 33% drop in inventory shrink.
•	Implemented a new pricing and go-to-market strategy that included a bulk/pallet program resulting in a
12% percent increase in bulk Orchard and Vineyard Supplies.
•	Recommended a transition to new vendors for added value and warehouse capacity and then later
implemented the transition to the True Value company as a distribution partner for general hardware
supplies and bulk pallet programs resulting in a more diversified selection of product that increased traffic
and transaction counts by 28%.
•	Implemented and tested an online ecommerce platform to enhance our retail omni-channel sales and marketing. Provided customers with a fully integrated shopping experience by uniting user experiences
with brick and mortar service and online product search.

General Manager

•	Increased overall department revenues from $28 million to $40 million with $2 million in direct profits to the co-op.
•	Increased propane gallons from 1.2 million to 3.4 million gallons.
•	Increased fuel distribution gallons (gas and diesel) from 12 million to 21 million gallons.
•	Implemented new propane routing system "Energy Force" in 2009 which increased asset utilization and delivery to home heat customers and farms.
•   Developed a home heating pricing strategy that increased new gallons by 300,000 in 2010 resulting in a
revenue gain of just over $600,000.


•   Developed a new location strategy in White Sulphur Springs which resulted in 500,000 new gallons of propane for home heating and increased revenues of $1.2 million
•   Led the marketing strategies for the co-op, developing a brand strategy, logo enhancement, messaging,
new website, and newsletter.

Energy Division manager

•   Increased overall sales from $25 million and a loss of $400,000 to $35 million and a profit of $1million in three years.
•   Developed a marketing strategy for all retail stores to increase store awareness within the communities
resulting in a 20% increase in traffic and a conversion rate of 52%.
•   Developed a 4H/FFA program "Jr Livestock Program" that promoted youth at local fairs which resulted in
220 students signing up and an increase of $120,000 in feed sales.
•   Implemented a new Retail POS system "Epicor" which resulted in a 40% decrease in inventory shrink and loss product sales. Enhanced overall engagement with customers.
•   Developed a new branded fertilizer "Home Turf" for lawn care which increased revenues by $170,000.
•   Implemented a new pricing strategy with a focus on key items and top sellers increasing retail store
margins of $450,000.

Retail Division Manager

Find out detailed information about Dan Morano,  

Dan Morano:

Dan Morano

Bleyhl Farm Service

Mountain View Co-op

Mountain View Co-op

Montana State University

University of Minnesota - Carlson School of Management

University of Nevada Las Vegas

Western Governors University