Marketing Coordinator

Worked directly with the account, creative, and content teams to take activations from conception to completion.

MTN DEW Snow Dance
-   A mountain takeover complete with decked out gondolas, athlete and influencer
competition, and DJ's stations leading up to a sold-out concert with headliner RUFUS DU SOL.
-   Responsible for creating a strategic sampling plan (11,764 cans sampled), booking and finding
DJ talent, working with and managing DEW athletes, and overseeing brand ambassadors
onsite.

LIFEWTR Beautification | Project Co-Lead
-  Project co-lead for all execution across the LA, Denver, Atlanta, and Houston markets.
-  Worked within a $500,000 budget, 664.37MM+ media impressions, 59 murals completed
across 9 key markets nationwide, 42,867 students impacted.

Responsible for all brand marketing and promotions for the Red Bull brand on FSU's campus.
Identified as a top 10 preforming SBM in the country (out of 300+) that works closely with the Brand
Team at Red Bull HQ to improve and innovate within the collegiate program.

Dominate College Life
-   Was chosen as a test market for a sales support initiative to help drive brand love and can
love on a local level.
-   Received Global recognition and set best practices on how to work with distributors by
identifying and winning new accounts.

Student Brand Manager

Applied audience-centric communication strategies across the PESO model to continue to build Red
Bull's authenticity, relevancy, and brand love across the sportive landscape with targeted distribution.

TEKKEN House | Project Lead
-   Led the strategic conceptualization, production, and execution of athlete project starring Red
Bull esports athlete, Hoa "Anakin" Luu.
-   Project was approved by Media House HQ and later taken over and adapted to be part of a series, Conquest Road Trip, resulting in 2.7MM+ views on YouTube.

Neymar's Final Five - US Finals
-  National Final and "Celebration of the Game" takeover in Miami with local soccer themed art
installations, endemic influencer game, and FIFA tournament station.
-  Planned and executed content for @RedBullNeymarJrsFive (300k+ following) on Instagram as
well as Red Bull's global snapchat starring global soccer influencers.

Sports Content & Communications Intern

Marketing and Event Management Intern

Find out detailed information about AJ Cooper, Marketing Coordinator in Atlanta, GA

AJ Cooper: Marketing Coordinator in Atlanta, GA

AJ Cooper

Motive Creative Agency

Red Bull North America

Red Bull Media House

Redpepper Agency

Florida State University