HENRY ASOBARA

Summary

DIGITAL MARKETING MANAGER | M16 Marketing| 2017 TO 2020
• Develop and manage digital marketing campaigns.
• Oversee a social media strategy.
• Manage and maintain the organization’s website(s).
• Write and optimize content for the website and social networking accounts such as Facebook and
Twitter.
• Track and analyses website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or
improving conversion.
• Continually work on the Search Engine Optimization of the website(s) Edit and post videos.
• podcasts and audio content to online sites.
• Create online adverts and oversee pay per click.
• (PPC) ad management.
• Write copy for email marketing campaigns.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the
forefront of industry developments, particularly developments in mobile marketing.
• Work on printed material to supplement online products.
• Attend product launches and networking events.
DIGIT CAMPAIGN | DIGITAL MARKETING SPECIALIST & CO-FOUNDER | 2019-Present
Digital agency that manages SEO, SEM & PPC ads, as well as builds web-based applications to automate
marketing.
? Helped concept and create Campaign Market, a web-based application that allows business to manage all
its digital activities from one dashboard (i.e. email automation, page engagement, cloud and mobile POS,
email and landing page templates).
? Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
? Maintaining our social media presence across all digital channels
? Measuring and reporting on the performance of all digital marketing campaigns

Connections