eComm Operation Manager

BrightEdge
-   In charge of the weekly new products buy and replenishment @store.crunchyroll.com
-   Create and develop a buying strategy and structure for a seasonal, yet spontaneous	SEO/ SEM
trend-driven anime fan merch business
-   Work with SEM and Social Media Marketing team to identify key demographics for each	Google Ads / specific merchandise	Analytics
-   Analyze the relations between merchandise and their respective IP's trends to discover	Instagram / new product development opportunities	Facebook Ads
-   Establish KPIs and performance benchmarks on a category, attribution, and price level in order to identify sales trends and measure the success and failure of our pre-orders	Facebook Insights
driven business on a weekly basis.	Online
-   Build and maintain strong relationships with vendors and negotiate bulk-buy,	Merchandising
exclusivity, and first to market deals.
Photoshop

Led a team of six category specialists to manage a multi-million dollar Patio Decor	LANGUAGES
business for Walmart, Jet, and Hayneedle
-   Spearheaded the Home department's SEM (PLAs) & paid social campaigns, optimizing	English (Fluent)
campaigns relative to trends and seasonality to maximize ROAS
-   Built assortment strategy and forecast inventory for 16 subcategories on a quarterly basis
-   Conducted SKU analysis and customer reports for product development teams to build	Cantonese
and improve our private label assortment	(Fluent)
-   Built rapport and maintain strong relationships with vendors and negotiate bulk-buy,
MAP, and Drop Ship contracts with suppliers	Japanese (N2)
-   Analyzed search, browse, and purchase patterns to optimize the site taxonomy for
optimal customer experience and conversion
-   Mentored team members to improve their ability to run and grow their businesses
through biweekly workshops and one-on-one sessions

Category / SEM Lead

-   Led the SEO and Social Media Campaigns for JETRO USA Division
-   Managed the SEM campaign for JETRO USA incubator service for both domestic and international front.
-   Coordinated the production and launch of B2B and B2C marketing assets for JETRO USA
clients
-   Provided data and trends analysis report to Japanese clients in order to help them
understand the value of their products in the U.S Market
-   Developed roadmaps for our clients' business launch, from budgeting, marketing, to distribution channel setup
-   Facilitated and nurtured relationship between Japanese and American businesses

Project Coordinator

Find out detailed information about William Kwok, eComm Operation Manager 

William Kwok: eComm Operation Manager

William Kwok

Adobe Analytics

Walmart eCommerce / Jet.com

JETRO

San Francisco State University