Shafiq  Haddad


14 + years as a design leader building strategic brand identity and messages through cohesive, creative, and innovative design capsules from concept to floorset. Skilled at consumer and product market knowledge and trend predictions through research, analysis, international and domestic travel, identifying macro and micro trends, and pinpointing the current and future zeitgeist, moving brands forward to be innovators in their fields.

Expertise in color, print, and textile direction (CMF), curated key business drivers, core style updates, and brand-relevant trends to maximize profits. Extensive experience as well in all licensees products, including accessories, sunglasses, and watches.

I am known to get the job done, encouraging and motivating my team and cross-function departments/partners; my integrity, work ethic, aesthetics, and consistent performance is unparalleled and delivers.