Graduate Teaching Assistant - Management Writing & Communication

• Delivered a range of teaching and assessment activities directed towards the delivery of subjects at undergraduate level
• Observed and evaluated 50 student's performance and behavior while providing consistent feedback and guidance
• Assisted with development and design of the curriculum in a manner supporting a scholarly approach to student learning

Handles a budget of $3 million annually purchasing ads through Google, Yahoo, FB, and Bing, which increased total web
traffic by 65.9% YoY and direct web traffic by 152% YoY in first year
• Provides SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Created cross-functional transparency by developing monthly reports through Excel reporting analysis of web traffic, ad spend,
and social platform statistics
• Executed seamless website hosting transition from Drupal 7 to 8 by transferring all data and constructing new page templates
• Develops, plans, and executes interactive web and marketing initiatives directly impacting traffic to the SMC website

Online Marketing Specialist

• Created partnerships between community organizations as well as social influencers to increase brand awareness
• Utilized Facebook and Instagram advertisements to increase customer foot traffic by over 30%
• Rebranded restaurants online presence to increase engagement and loyalty
• Monitored and maintained a high level of excellence on all public review sites such as Yelp and Google

Social Media Consultant

• Coordinated photo/video shoots with companies such as Extra TV, Social Life Magazine, and Bravo
• Delivered the largest audience reach in hotel history on April of 2019 at 1.5 billion impressions
• Managed 3 social media accounts (hotel, bar, and restaurant) growing followership across the board by over 25% in 4 months
• Created promotional brand material, newsletters, and other key hotel collateral to promote and ensure the visibility of the hotel
• Spearheaded development of executive reports with key business KPIs such as web traffic, ad spend, and social statistics

Sales and Digital Marketing Coordinator

• Produced promotional and instructional videos which were posted to YouTube weekly garnering over 275,000 views
• Researched and implemented competitive strategies for target markets and demographics, reaching thousands of consumers
• Developed a partnership program to increase brand awareness increasing vehicle pool that we could use for product testing
• Created and maintained Excel spreadsheets to track product inventory, sales figures, and, customer data

LEADERSHIP AND COMMUNITY ACTIVITIES

Social Media Marketing Coordinator

• Worked closely with local businesses to fundraise over $3000 in sponsorships
• Planned luncheon for over 60 members and 15 faculty fostering a closer relationship between our organization and faculty

Vice President of Public Relations

• Collaborated with executive board to increase membership by over 300% in one year
• Developed practice schedule and drills to increase participation from all players

Eagle Scout

Find out detailed information about Paul Yang, Graduate Teaching Assistant - Management Writing & Communication 

Paul Yang: Graduate Teaching Assistant - Management Writing & Communication

Paul Yang

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