SPECIALIST, FILM MARKETING & COMMUNICATIONS

I am a driven professional inspired by
disruptive	innovation,	conscious
creativity,	mindfulness,	and
storytelling. I have experience in
marketing, communications, content
production, and partner/influencer
management on a local, national and
global scale. Most recently, I led the
strategy,	development,	and
programming for a new consumer
touchpoint	for	Red	Bull   -
@redbulldocs. I enjoy collaborative
work environments and thrive in
relationship and partnership-centric
roles. My passions include teaching
yoga, sustainability, surfing, social
media, photography, wellness, and
attempting to keep houseplants alive.

• Led the relaunch strategy, content curation & development, copywriting, programming, and engagement for new RB consumer touchpoint - @redbulldocs
• Conducted frequent social analysis reports, setting KPI benchmarks and utilizing real-time
metrics to inspire and drive data-informed content development and implementation
• Managed influencer and partner content distribution strategy for RB's best performing global
property in box office, admissions, and in the festival circuit to date. Jared Leto, Jason Momoa,
Chris Burkard, and Alex Honnold were among those who shared film messaging
• Drove grassroots cause-based marketing campaign featuring 50+ community screenings for
RB's first fully in-house doc production, helping land the film a Shorty Social Good Award
• Allocated $250K budget to drive national event strategy to local community experiences,
generating a 20-stop film tour in collaboration with field teams to elevate RB athletes,
emphasize film messaging, and engage key media and influencers
• Facilitated media training and developed marketing & communications strategy for award-
winning Director, Joe Berlinger, and 24-time windsurfing world champion and RB athlete,
Robby Naish
• Built and fostered key industry relationships to facilitate successful marketing activations,
contributing to both awareness and sales campaigns of a release

• Executed global marketing campaign for a film that was #1 Sport, Documentary, and Independent film on iTunes and the top grossing action sports film ever in the first 90 days
• Facilitated global milestone release plans for short and long-form content, generating social
conversation around feature film campaigns
• Assisted in creative development and programming of content segments, bringing key story

points to the consumer across paid, earned, owned cross-promotion and organic channels

• Managed budget, invites, and research logistics for key partner involvement in post-
production screenings in alignment with marketing and production to further drive key film
messaging through strategic storytelling

COORDINATOR

Established Social Media Coordinator role by identifying opportunities to capture engaging,
locally-relevant content, helping @redbullTPA consistently exceed monthly and annual KPI
goals by 125%
• Led team of 15 marketing members in executing national sampling program initiatives within
the local market and regional events
• Named the South Business Unit's Digital Ninja of the Month   May 2015
• Developed and managed various contests and UGC campaigns - most notably,
#LongoLootContest featuring RB athlete and MLB rookie, Evan Longoria

TEAM CAPTAIN / SOCIAL MEDIA COORDINATOR

• Developed and programmed editorial calendars for client social posts, collaborating with brand and creative production teams
• Managed social listening and engagement across all client and agency social channels

INTERN, SOCIAL MEDIA

Managed the relaunch of agency and client social handles, working with Red Bull as main

client

• Supported Digital Director in social content development, production, editing and programming

Find out detailed information about Rachael Bischoff, SPECIALIST, FILM MARKETING & COMMUNICATIONS 

Rachael Bischoff: SPECIALIST, FILM MARKETING & COMMUNICATIONS

Rachael Bischoff

Red Bull

FILM PRODUCTION & MARKETING

Red Bull

Red Bull

PP&K Advertising

University of South Florida