Affiliate Manager

-Onboarding new affiliates and managing the existing relationship with all the affiliate partners
for thebudgrower on ShareASale platform.
-Maintaining a good relationship with all the affiliate program account managers
-Regularly monitor KPIs and other metrics to ensure all campaigns are fully optimized
-Planning, implementing and measuring results of A/B testing for creatives, offers, and LP
optimization.

-Assisting in strategy, execution, and managing a variety of ad campaigns from conception to creative to execution to analysis across Social, SEO/ SEM and Email platforms.
-Oversee day-to-day management of campaigns and ensure brand consistency for all clients.
-Measuring results of A/B testing for creatives, offers, and creating Landing pages and optimization.
-Reporting: Facebook Ads Manager, Google Ads Manager, Unbounce, Klaviyo, Mailchimp,
Wordpress, NinjaCat

Media Buyer/ Planner Intern

-Planned digital marketing campaigns including affiliates, display, social, mobile, email, and SMS.
-Collaborate with client's creative team to identify powerful, cross-cultural insights that will form
the impactful creative
-Owned a deep understanding of client business goals and marketing objectives and translated
them into digital objectives and strategies by providing media proposals that help achieve
optimal KPIs within their budgets.
-Develop accurate and insightful conclusions from research data and present strategy and direction to the client.
-Managed campaign performance, trafficking, scaling up, and optimization for all the campaigns.
-Measured and reported performance of all digital marketing campaigns, and assessed against
goals.
-Collaborated with vendor partners on various campaigns to ensure proper media mix.
-Executed media plans, media buying, reporting, client presentations, and generating insertion
orders for all the vendors.
-Reporting: Email, Display, Google Analytics, Taboola, Outbrain, Appsflyer, Revcontent, Yahoo
& Quora.

Senior Media Planner

-Managed all components of a display & performance campaign, including creative & landing
page optimization, maintaining/improving day-to-day campaign spend & delivery.
-Planned, implemented and measured results of A/B testing for both creatives and landing
pages to optimize for engagement/conversions.
- Set-up, managed, executed and analyzed campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals
-Managed a team of 2 that includes 2 junior planners.
-Maintained growing relationships with existing clients and interactive media representatives.

Digital Strategist

-Managed external & internal affiliate programs through all phases, including brainstorming,
launch, maintaining trafficking, marketing, reporting, optimization and analysis.
-Created a media plan for clients based on the ROI expectation of clients.
-Handled strategic accounts, monitoring, executing & generating ROI through end to end
affiliate marketing.
-Provided monthly invoices to affiliate partners; handling the buying, renegotiation of rates,
renewing or cancelling media placements and other advertising programs.
-Generated weekly, monthly and yearly reports and analysed it for the growth of the process.

Jr. Media Planner

Find out detailed information about Prachi Rokade, Affiliate Manager 

Prachi Rokade: Affiliate Manager

Prachi Rokade

Freelancing

Kobe Digital

Merkle Sokrati

Brandsatease

Netcore Solutions Pvt Ltd

University of Mumbai