Marketing Specialist

Marketing professional with 2 years' experience in digital marketing, influencer marketing, and partnerships in e-
commerce industry. A proactive detail-oriented professional who has intensive experience working in a cross-functional
team. Looking for a position in digital marketing.

Affiliate marketing. Use Impact Radius to recruit publishers, send offers, and monitor performance. Exceeded
partners recruiting goal by 200% and sales goal by 300%.
• Email campaign QA. Conducted QAs to over 100 email campaigns and exceeded the conversion goals by 150%.
• Performance Analysis. Work as a single threaded owner of community and increase sales by 200% using Google
Analytics and Postgre SQL to track marketing performance and generate weekly reporting dashboards.
• Influencer marketing management. Recruited 215 influencers on YouTube and Instagram through email outreach
and direct communication on platforms. Expanded influencer network by 30%. Increased brand awareness by
10% and achieve a traffic to purchase conversion rate of 0.4%. Launched awareness driven campaigns such as
Giveaways and Snack/beauty Haul with over 200 influencers, driving over 10k new users to Yamibuy's website.
• Social media marketing. Create, manage and execute on day-to-day social media strategy, content and
campaigns. Leverage social listening tool Iconsquare to analyze the performance and translated quantitative and qualitative data into comprehensible recommendations for the campaign strategy. Achieved 5% follower
evolution rate and a 8% increase on average engagement per post.

Created digital marketing plan for Parisa Wang. Conducted analysis based on metrics such as CPC,
CTR, CPA, etc. Drafted digital reports across different media channels, including SEO, paid search, affiliate
marketing, and social media marketing. Delivered insights in future marketing direction for Parisa Wang.

Project Lead

Analyzed and delivered reports in PowerPoint slides and presented performance & insights to clients based on
survey results, facilitating marketing strategy optimization.
•   Conducted 2K+ survey QAs to drive survey result confidence. Reached 99.5% accuracy rate.
•   Organized and pivoted raw data of survey results using Excel's VLOOKUP function, supporting BI to conduct
advanced data analysis including: regression, T-test, and Chi-square test, etc.
•   Maintained and updated the internal database to ensure data quality. Created performance report leveraging data
from database to influence clients' success.

Market Research Intern

Find out detailed information about Alexis Zeng, Marketing Specialist 

Alexis Zeng: Marketing Specialist

Alexis Zeng

Yamibuy.com

Parisa Wang

E-Poll Market Research

Dalian University of Foreign Languages

University of Southern California