Mathew Flud

Summary

? Served as digital investment lead across two brands at Zenith Media, formulating and compiling media recommendations to significantly increase brand awareness and consumer acquisition. ? Effectively managed $80K in monthly social media spend, data analysis, optimizations, and campaign deployment across 40+ campaigns through expert planning and strategic allocation of resources. ? Produced weekly, monthly, and quarterly reports covering budgets, flowcharts, billing, and competitive analysis, generating vital business intelligence to improve planning and forecasting. ? Set up and trained employees at Claremont Craft Ales on the use of a Brewery Management software system, increasing operational efficiency by more than 20%. ? Managed 16 social media accounts on behalf of Santana Group, including developing and posting innovative, engaging content that increased cross-channel followers by more than 12%.

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