Director of Operations

Results-driven supply chain and operations manager with fifteen years experience across the US and internationally.  Strength in leading business development, product management, and strategic planning for consumer products. Experienced in asset management, budgeting, sourcing/procurement, import/export, FDA compliance in the food and beverage industry, inventory control, and supply chain management.

San Diego, CA
* Oversee global product operations: logistics, supply chain, and inventory management across all in-house brands including, Squeeze Dried (www.squeezedried.com).
- Squeeze Dried is a subsidiary of Two Harbors Services, LLC.
- Team lead that started Squeeze Dried in 2017, a healthy lifestyle company with product offerings such as Apple Cider Vinegar powder drink mix. Managed marketing budget, supply chain planning, and product development resulting in 20% MoM growth, Increase Gross Margins from 20% to 41% by reducing product costs, Reduced ACoS from 70% to 40% across all sales platforms.
* Manage direct to consumer order processing, pick and pack, and shipping, as well as Amazon.com FBA management, Walmart.com, and Costco.com fulfillment management.
* Manage client relationships in China, Indonesia, and USA; oversee global business ventures including client negotiations, communications and account analysis
- Design strategic operating model for clients in Hong Kong and China leading to improved operating procedures and enhanced product selling capabilities
- Enhance customer/vendor relationships and drive company agendas with key partners
* Responsible for Acquisitions Analysis, ROI, Financial modeling, Budget forecasting

* Head of strategy, operations, marketing, and sales of Hawaii division of in-house brand, Bony Acai, the official juice sponsor of the UFC (Ultimate Fighting Championships).
- Bony Acai USA is a subsidiary of Two Harbors Services, LLC.
* Manage sales and marketing team generating $6.8M annual sales with 58% average margins
- Led group of pricing analysts in financial analysis resulting in increasing profit margins by 13%
* Built infrastructure, in partnership with Hawaiian Sun, a major Hawaiian distributor
* Deliver successful sales pitches for consumer health products to buyers resulting in shelf space in retail chains such as: GNC, Longs Drugs/CVS, Kmart, Times, Foodland, Wal-Mart, and KTA.
* Deliver marketing initiatives, sales strategies and client services
* Recruit, hire and train staff for Hawaii division including: sample demo teams, sales teams, and manufacturing representatives.
* Create and execute marketing campaigns through radio, demo, promotional contests, events, and sponsorships.
* Successfully pitched and marketed Bony Acai in Hawaii.

Director of Global Products

* Led and managed health food brand, "Healthy Island", including online and offline sales, vendor relationships, marketing and brand budget (www.healthyisland.com).  Increased product revenue by 80%.
- Developed entire brand from conception to product sales entailing online web campaigns, set up and maintenance of web affiliate programs, research and development, on and offline marketing, budgeting, financial analysis, product manufacturing, supply chain management and customer service
- Launched successful online SEO campaign using PPC, social networks, blogs and web affiliate programs
* Analyzed and projected raw materials and finished product; developed marketing strategy and material for member trainings which became key driver for member sales

Brand & Account Manager

* Conducted cost analysis, inventory analysis and profit margin optimization; summarized and delivered results to company executives
* Networked with hundreds of international trade corporations resulting in tangible sales leads and broadening of customer base
* Served as company representative at Hong Kong Supply Side Asia Expo Trade Show and Shanghai Food Ingredients Expo

Senior Business Analyst

* Led group of business analysts through key pricing deliverables; supervised team and served as formal mentor
* Conducted cost and asset allocation analyses across significant corporate accounts
* Executed daily tasks around accounts payables/receivables, invoicing and CPI
- Helped design property investment strategies using Argus and IRR analysis

Business Analyst

Find out detailed information about William Sun, Director of Operations in Carlsbad, CA

William Sun: Director of Operations in Carlsbad, CA

William Sun

TWO HARBORS SERVICES, LLC

TWO HARBORS SERVICES, LLC

TWO HARBORS SERVICES, LLC

TWO HARBORS SERVICES, LLC

HEIDT TORRES COMPANY

UNIVERSITY OF CALIFORNIA