Results-driven professional with 10+ years of experience in e-commerce, business development, and operations. Expertise
includes project management, market research, and personnel management. Possesses a successful track record of leading
diverse teams and exceeding revenue targets while promoting a positive culture within work environments.

Course FCS 255, The Fashion Industry; Overview of the structure and functioning of the fashion industry as it
relates to apparel
• Thought an online class of 50 undergraduate students on the foundation of the business of fashion, including
history of fashion, retailing, merchandising, marketing, sourcing and production
• Developed course curriculum, quizzes, assignments, reports and group projects.
• Engaged students in active learning while integrating different technologies into the classroom

Fashion Design and Merchandising Lecturer

• Oversaw daily operations of an e-commerce shoe retail company comprised of 40+ personnel, generating $50M in annual revenue
• Managed 25+ e-commerce team members to expand product sales throughout new global territories; increased sales 5
- 10%, Y.O.Y.
• Established and developed third party marketplaces' strategy plans
• Conducted market research to identify new opportunities to expand domestically and globally
• Initiated direct contact with marketplaces' representatives, negotiating terms and conditions and signing contracts.
• Established price strategies, SKUs selection, and marketing strategies for each platform.
• Cultivated and maintained relationships with account managers on Amazon, Groupon, eBay, Walmart, Overstock,
Wish, Sears, Zulily, Jet, etc.
• Expanded the company into an additional seven major e-commerce platforms, resulting in a 10% increase in revenue
growth
• Introduced a new product category (handbags and accessories), resulting in a $1M+ new annual revenue stream for the company
• Directed sales distribution by establishing sales territories, quotas, and goals; analyzed sales statistics to monitor
performance
• Planned and directed staffing, training, and performance evaluations to develop and control sales and service programs
• Reduced shipping expenses by $1M+ annually through establishing and implementing a new courier service for the company

Director of E-Commerce

Managed 10 team members within footwear and handbags merchandising division; created seasonal merchandise plan
based on consumer and market trends
• Developed and maintained merchandise assortment for each season; created inventory strategies to maximize inventory
turns
• Supervised product evaluation and editing to maintain profitability and margin goals ($25M in annual revenue in 2014)
• Developed and managed pricing and promotion strategies for various product categories (30K+ SKUs)
• Analyzed product performance and sales data, and suggested appropriate recommendations based on findings
• Created product assortments by working with vendors, attending trade shows, industry seminars, and conducting
market research

E-Commerce Merchandising Manager

• Managed a team of 40+ members to ensure safe and efficient international airline security operations
• Achieved a 100% safety record with all assigned flights arriving safely to their destinations over a seven-year span
• Led security and safety procedures of the airline's passengers and planes for daily flights
• Developed and implemented weekly training sessions to ensure all team members followed procedures
• Recruited and hired, and mentored new employees in maintaining high performance and successfully adapt to work
environment
• Administered all employees HR matters including personal, vacations, sick/family leaves, sick days and last-minute
rescheduling

Director of operations

Find out detailed information about Alona Tevel,  in Los Angeles, CA

Alona Tevel: in Los Angeles, CA

Alona Tevel

California State University, Northridge

Shoezoo.com

Shoezoo.com

El Al Israel Airlines

California State University