Matthew Vernhout

Summary

With two decades of experience in email marketing, I am an industry veteran leveraging my background in privacy and network operations to help my clients improve their digital marketing programs. Which includes a deep understanding of ISP policies, email authentication, email deliverability and the legal requirements of Canada's Anti-Spam Legislation, CAN-SPAM, GDPR, and PIPEDA. As well as holding a professional designation as a Certified Information Privacy Professional (Canada) since 2008.

Over the years I have worked at several leading Email Service Providers (ESPs) including 250ok, DoubleClick Email Solutions, Epsilon Interactive, Inbox Marketer, TC Media, ThinData, and Validity. During my tenure with these organizations I was responsible for overseeing billions of commercial and transactional email deliveries for several of the world's largest marketers and agencies.

Engaged and on top of the latest developments, I share my thoughts on industry trends via my social marketing blog EmailKarma.net. I am also a frequent speaker at conferences that cover topics that include digital privacy, email security, anti-spam legislation and email deliverability.

As the co-author of the book 'A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation', I have also contributed to writing several publications during my career including 250ok's DMARC Adoptions Among e-Retailers, The EEC's Global Email Marketing Compliance Guide, The Impact of CASL on Email Marketing, and many more. I am also active in various associations, serving as director at large of the Coalition Against Unsolicited Commercial Email (CAUCE), chair of The Email Experience Council's Advocacy Subcommittee, Communications Chair of the AuthIndicators Working Group (BIMIGroup), and administrator of the Email Marketing Gurus group.

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