Social media and digital marketing expert with 5+ years of experience, specializing in community engagement, writing for social media platforms, influencer relationships, and digital content creation.

- Owned social media marketing strategy for key strategic channels, including Instagram, Pinterest, and TikTok.
- Negotiated branded partnerships with influencers to drive brand awareness and consideration.
- Managed paid social media marketing budget, execution, and reporting with an emphasis.
- Supported cross-functional partners in digital marketing, visual communications, sales, and product design.

Social Media & Influencer Marketing Specialist

Pure play ice cream CPG company in the US supporting Häagen-Dazs, Outshine, and Drumstick.
Achievements/Tasks
Managed communities of 1M+ consumers across for Häagen-Dazs, Drumstick, Outshine, Skinny Cow, Dreyer's, and Edy's while
maintaining and defining the quality of each brand's unique persona and voice.
Drove social listening to interject brands into over 12,000 annual conversations, including tagged, untagged, and category mentions.
Supported brand goals through clear, effective paid and organic copy as well as implementation of social media best practices.
Organized content calendars and set up paid social campaigns on Facebook, Instagram, Twitter, Pinterest, and Snapchat.
Increased brand affinity through influencer relationships with key advocates including Kim Kardashian-West and Simone Biles.
Reported quarterly, monthly, and ad hoc social media analytics against established benchmarks as well as highlighted wins and platform
trends for brand managers and partners.
Managed crisis comms during heightened times of consumer concern, including COVID-19, product recalls, and political protests.

Social Media Community Specialist

Video game company focused in mobile strategy combat games.
Achievements/Tasks
Initiated social media presence for IGG as a company as well as for two of their top titles, Castle Clash and Lords Mobile.
Managed a gaming community of 100K+ actively engaged players.
Wrote engaging and informative organic social copy to enforce brand voice and persona.
Developed, wrote, and produced creative content and scripts for YouTube, Facebook Live, and Twitch.
Localized video game copy for over 20 original titles, including Castle Clash, Lords Mobile, Deck Heroes, and Clash of Lords.
Provided quality assurance feedback on products during closed and open beta periods as well as after launch.

Social Media Specialist and Senior Editor

Find out detailed information about Daniel Martinez,  in Alameda, CA

Daniel Martinez: in Alameda, CA

Daniel Martinez

Zinus, Inc.

Dreyer's Grand Ice Cream

IGG

San Francisco State University