Marketing Manager

Examine the business landscape for the company, identify key strengths and opportunities to brand and promote the company;
conduct market research and identify key target markets, segments, industries, and demographic profiles relevant to the company.
•Develop marketing and promotional materials to be used by the Sales department to effectively promote and sell the brand.
•Implement a strategic marketing plan that incorporates promotions, advertising, social media, and public relations strategies to maximize the company's media visibility.
•Generate concepts for special events, promotions, and marketing activities for key revenue-generating or promotional
opportunities.
•Effectively controls all marketing expenses to ensure expenses are in line with budgets
•Consistently track and report on key metrics such as social media growth, newsletter engagement, website traffic, and any other
data points crucial to the marketing strategy.

(Contract)
• Developed Customer Service system for companies such as Joe's Crab Shack, Claim Jumper, McCormick and Schmick's and others
• Managed online reviews for over 130 restaurants on different platforms such as Yelp, Facebook and Google
• Maintained social media channels updated with new content (Facebook, Twitter, Instagram)
• Contacted online influencers to promote product and create content
• Created better dynamic between customer and brand
• Reported online analytics and UberEats reports
• Shared ideas for different product promotions
• Created contests for followers which helped gained following for the brands
• Created different e-mail campaigns and work directly with graphic design team for e-mail creatives

Senior Digital Marketing Specialist

Through original content was able to create one of the most followed Instagram accounts in the home health industry in San Diego
•Increased followers for all outlets 100% organically
•Created content (i.e. photos, videos, flyers etc.) for social media outlets such as LinkedIn, Instagram and Facebook
•Maintained and updated all company Social Media Outlets
•Increased Instagram followers by thousands
•Worked with outside vendors and cultivate relationships to plan and attend job fairs, conferences, networking events and other
recruitment activities.
•Obtained and utilize lists of licensed professionals, students and universities
•Scheduled interviews, briefing and debriefing hiring managers and candidates

Social Media Specialist

•Performed various administrative duties including maintenance and organization of important files, arrange meetings, manage
calendars, answer phone calls relaying a plethora of information about services offered, and schedule/ organize travel and accommodations
•Translated paperwork and important documents for lawyers in order to cater and prevent exclusion of the Spanish speaking
community and increase access to the various services offered by the firm
•Worked directly with Spanish speaking clients who come into the firm by translating all dialogue between lawyer and client ultimately
creating an overall more comfortable and safe environment for these clients

Executive Assistant

•Managed and oversaw 5 staff members at concerts, resulting in over 10 highly successful events
•Arranged press for different events, such as radio stations, newspapers, and magazines
•Planned different events for fans to promote events, created plans for future events, and managed contests
•Administrative duties, such as answering phones, setting up meetings, managing calendars, arranging travel and accommodations
•Managed the venues several social media sites such as Porters Pub Blog, Twitter, Facebook etc.
• Created all advertising for the business, such as creating posters, videos and other forms of advertising
•Planned various events to increase attendance and helped book artists by connecting directly with talent agents and artists' managers

Marketing and Social Media Coordinator

Find out detailed information about Olga Guerena, Marketing Manager 

Olga Guerena: Marketing Manager

Olga Guerena

Lily Jack

Kelly Operations Group

Mission Healthcare

Chihak & Martel Law Firm

Porter's Pub Concert Venue

University of California