Founder and Managing Director

At Motive we provide communications, creative strategy and media consultancy as a woman owned integrated
agency that is committed to delivering talent diversity. We bring world-class expertise to the political arena to effect
positive change. Our Adopt-A-Candidate program supports first time female political candidates running for office.
• In 2020, we worked with the DCCC IE team as a general consultant on media strategy and communications,
auditing campaign investment strategy and advising on vendor issues and partnerships.
• We work in partnership with progressive candidates, PACs, IEs, foundations and socially conscious companies
having worked with the ACLU, Southern Poverty Law Center, Western Conservation Fund, Democratic
Governors Association, Nevada Families First, AFSCME, Nevada and candidates in the 2018 Mid-terms in Georgia, Idaho, New York, Minnesota, New York, Washington, Wisconsin, Texas.
• Supported numerous state and federal races in the 2018 mid term cycle across GA, MN, TX, NY, WA, MI and VA along with several PACs devoted to voter registration efforts in CA. We now provide auditing and media
strategy / consulting services in the 2020 cycle working with the DCCC IE.
• Past clients and campaigns we have supported include: Democratic Congressional Campaign Committee IE,
Rep - GA 7th - Carolyn Bourdeaux, NY State Senator District 34 - Alessandra Biaggi, AFSCME Nevada
Governor's IE, Louisiana State Rep District 91 - Mandy Landry, Democratic Governor's Association, Western
Conservation Foundation, non-profit fighting for equal justice in community healthcare - Community Catalyst,
ACLU and Southern Poverty Law Center.

Lead BU growth strategy in US / Canada delivering over $3.2 billion in billings in the past 36 months, +30%
revenue increase, ranked #1 in "New Business Growth - USA Sept 2019 - Sept 2020" by RECMA, awarded
RECMA's "A" Qualitative score and ranked #1 in RECMA's North American New Business Growth in September 2017 and 2019, named 2016 ADWEEKS's Media Agency of the Year - USA and MediaPost's
Media Agency of the Year in November 2017
o Secured new business wins from: Moen, Proximo, Karl Lagerfeld, Dunn & Bradstreet, Thomson Reuters, NFL, LG
Signature, Tracfone, Dow Jones, TD Bank, ION Media Networks, Merck Life Sciences, Bob's Discount Furniture, Bristol Myers
Squibb, Sanofi, TaxAct, Telemundo, Gambrinus Shiner Boch, Michelin, Swarovski, Hallmark, Zicam, Barnes&Noble, ADP,
ConEd, Puma, Zicam, Iovate Health Sciences, Papa John's, Travelocity, TripAdvisor, Guidewell, Epic Games, Sunovion, Upjohn
o	Manage business development for specialty capabilities, media and integrated agency assignments

Executive Vice President, Business Development - North America

Chicago, IL January 2013 - September 2015
Companies include: Kontera, Ardent.io, Frequency540, Centro, AutonomyWorks and Cardinal Path.
Advisor / Consultant / Strategist / Chief Marketing Officer (Cardinal Path)
• Drive holding company revenue growth cross selling solutions for digital marketing, media and ad technology platforms
o Achieved revenue growth target of 100%+ YOY achieving 40% increase in annual revenue for Cardinal Path
o Secured new account assignments from EA, Merck, Mercedes Benz, Devry, Microsoft, Chase, and L'Oreal.
o Advised Google product marketing team managing the re-launch of Google Analytics Premium Platform
o Nominated by the CMO Club in the "CMO Marketing Innovations" Category for Cardinal Path
o Counsel leadership at 11 start-ups in the mobile, IOT, online, gaming, predictive analytics, ad tech space
o Named to "Built In Chicago's" 2013 "Women to Watch Who are Driving Chicago's Digital Renaissance

Advisor / Consultant / Strategist / Chief Marketing Officer (Cardinal Path)

division - London, UK
• Led and won global pitch and managed assignment for Novartis Pharmaceutical across 103 markets and five divisions
o Delivered incremental new client revenue growth of $27 million and $750 million in incremental billings
o Increased revenue for digital, analytics and consumer research capabilities achieving targets of 30% YOY growth
o Pitched new analytics business in financial services, pharma, QSR and insurance categories totaling $4 million
Senior Vice President, Managing Director - Spark Communications division - Chicago
• Exceeded 2009 new business goal +18%. Achieved 2008 revenue objective delivering a 25% revenue increase

Global Client Managing Director - Starcom MediaVest Group

• Led $400 million investment for Maybelline NY and Garnier divisions - media, digital and promotions
o Launched Garnier's entrance into the skincare category building a $100 million brand in U.S.
o Managed agency pitch review for interactive agency partners (creative and online media planning / buying assignments) delivering $3 million in savings

Vice President, Integrated Marketing Communications

Created strategic communications planning guidance and implementation, best practice / knowledge sharing and global
coordination for 17 operating companies across EMEA with a global budget of €650.0 million annually
o Led global media auditing and KPI management delivering savings of €11.0 million while improving qualitative
measures. Managed media auditing services tender across all operating companies delivering a 13% improvement
o Co-led re-branding for new operating companies in Czech Republic and Romania
o Created strategic guidelines for Vodafone's global sponsorships - Formula 1, Champion's League Football

Global Media Executive - Vodafone Group Marketing

Co-managed media agency pitch process for T-Mobile / Deutsche Telekom account valued at €450 million in billings, improved agency terms, fee structure and buying terms netting €12 million in savings.

International Media Manager

Led Kraft's 80+ brands print assignments with $150 million budget generating negotiated savings of 6% or $9.0
million annually, awarded Kraft's U.S. Supplier Excellence Award in 2001
Media Director - McDonald's (People's Republic of China), Hong Kong
• Led turn around on McDonald's media assignment during agency probation improved agency performance
150% and received McDonald's Marketing and Media Excellence Award.
Media Director - Oldsmobile, division of General Motors, Chicago, IL
• Led the General Motors planning and buying pitch worth $150 million in revenue and $1.2 billion in billings
AOR Director Coca-Cola, Business Development Director, Warsaw, Poland
• Led turn around on The Coca-Cola Company's Polish media assignment during agency probation
Media Director - Budapest, Hungary

Vice President, Media Director - Kraft U.S. AOR Director

Find out detailed information about Barbara Kittridge, Founder and Managing Director 

Barbara Kittridge: Founder and Managing Director

Barbara Kittridge

MOTIVE LLC

HAVAS MEDIA GROUP

ABUNDANT VENTURE PARTNERS portfolio of companies

PUBLICIS GROUPE

L'OREAL USA CPD, MAYBELLINE NEW YORK, GARNIER

VODAFONE GROUP SERVICES

T-MOBILE INTERNATIONAL, UK LIMITED

PUBLICIS GROUPE

LOYOLA UNIVERSITY OF CHICAGO, QUINLAN GRADUATE SCHOOL OF BUSINESS

Thammasat University, Bangkok, Thailand and Loyola University Rome