Director of Marketing & Communications

I was hired to build LandLeader's marketing infrastructure from the ground up. Working directly under the CEO, I
started this process by interviewing key employees and board members to gain insight on company needs and used these insights to create a comprehensive strategic marketing plan as well as a yearly budget plan. After
assessment we identified key areas of opportunity and what would be needed to push the company forward into
growth.
• Directed RFP process, selected web developers, & managed the build of a new website with a focus
on traffic accumulation through content-driven SEO.
• Redirected network from TV show based on RFDTV to online outlets such as company websites and YouTube in order to increase ROI.
• Management of print campaigns for sales material and yearly publications.
• Negotiated contracts with key industry vendors for national exposure.

As Vice President of Business Development, I was responsible for the acquisition of all new clients as well as marketing project management and marketing strategy on new projects. I acquired local
clients based out of Boise, Idaho, as well as national clients based out of New York, Chicago, and
California. Clients varied in size from small business startups to Fortune 500 companies.
• Acted as a manager for graphic design, copywriting, video production, radio production, and social
media projects.
• Wrote the script, produced video, managed ad buys, and directed social media for an IndieGoGo
campaign that achieved international viral spread, over 100m views, FOX News coverage, and result-
ed in a fully funded crowdfunding effort.
Sonoran Desert Institute

Vice President of Business Development

I worked directly under the Vice President of Marketing for Sonoran Desert Institute (SDI) to manage and cre-
ate all communications to outside audiences. Through the development of vendor networks and internal
production, I managed and executed graphic design, video production, social media, paid advertising, and copywriting projects.
• Managed website ADA compliance updates, and mobile device updates.
• Functioned as an ambassador for the school at events throughout the United States.
• Managed monthly Metrics and KPI reports, contractors, influencer marketing campaigns, and relation-
ships with cross-promotional partners.
• Achieved a 40% increase in enrollment through marketing outreach efforts.

Marketing & Communications Specialist

Worked directly with the company CEO to create a new strategic marketing plan, create a new company web-
site, and managed one of the largest yearly trade show events in downtown Boise, Idaho.

Lionbridge, contracted to Cisco Systems

Marketing Project Coordinator

As Marketing Project Manager and team leader for Lionbridge, I was contracted to Cisco Systems to lead a
talented team of designers and developers located in Poland, India, United Kingdom, and United States. I led
my company in the number of projects managed during the fiscal year for 2013, 2014, and 2015, while
maintaining a client satisfaction rating of 4.8 out of 5. I collaborated directly with VP level clients within Cisco
Systems to create marketing and communications strategies for upcoming Internet of Everything and Inter-
net of Things campaigns as well as RFP's and internal communications campaigns.
• Provided training for new developers and graphic designers.
• Proved our team value and doubled our contract size with Cisco Systems.
• Awarded for exemplary service and was requested to be the dedicated resource for Pankaj Patel,
Cisco's Vice President of Global Operations.

Marketing Project Manager

• Series 7 & 66 Licensing
• Sold and marketed financial advisory services as well as insurance products.
• Selected for social media and email campaigns for a case study in financial business practice.

Financial Adviser

• Designed print layouts, web layouts, branding, aided in television storyboards and radio spots, and helped with content development.
• Developed the branding for the Celebration of Flight air show, the long-term external-facing market-
ing campaign for Idaho Central Credit Union, sponsorship material for Project Filter, and outdoor
advertising for Life Flight.
Murie Design Group

Graphic Designer

Worked with Hewlett Packard content creators to develop internal marketing material for HP's inter-
nal sales and communications departments.

Find out detailed information about Mac Christian, Director of Marketing & Communications in Boise, ID

Mac Christian: Director of Marketing & Communications in Boise, ID

Mac Christian

LandLeader

Murie Design Group

Sonoran Desert Institute (SDI)

Capitol Distributing

Lionbridge

Waddell and Reed

CLM Marketing and Advertising

Hewlett Packard

Boise State University

Southeastern Oklahoma State University