Robert Pettway

Summary

Core Competencies Top-performing and award-winning marketing executive with 15+ years • Leadership + performance management leadership experience devising, developing, and implementing digital and • Digital marketing + ecommerce strategy ecommerce strategy for national brands ranging from $2.2M to $1.3B in • Revenue growth strategy + ROI analysis annual gross revenue. Decisive and calculated risk taker with proven history • Talent development + team building of introducing innovative and scalable marketing programs that drive value • Brand development + strategy creation through new channels of distribution. Change management expert • Strategic partnership marketing + sales with ability to build, restructure, and transform marketing departments that • Budget development + financial reporting deliver high-quality output, raise brand status, and exceed KPIs. Exceptional • Staff training + development communicator, influencer, and negotiator with strong executive presence. • Data analytics + consumer insights Specialized skill in ensuring alignment of strategic priorities and marketing • Social media marketing strategy vision with larger organizational mission and values. • Stakeholder engagement + influencing Career Highlights Achieved Sustainable Revenue Generation ? Generated $1.2M in revenue by establishing 'Trusted Advisor Status' and creating strategic partnership marketing department at Gaylord Entertainment. Developed and introduced Grand Ole Opry co-branded credit card and loyalty program that generated $1M+ in incremental revenue within one year. Established Marketing Department ? Entrusted by senior management to create cohesive, high-performing marketing department that engineered turnkey ticketing ecommerce platform for Rock City and Ruby Falls; resulted in 15% revenue market share increase in one year while producing $1.8M of additional revenue within 12-month period. Reduced Media Expense ? Saved Bouvier-Kelly Advertising clients 25%+ on media related expenses by utilizing strong negotiations skills to leverage vendor relationships that delivered consistent value ad campaigns.

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