Account Manager

Well rounded business professional with over 8 years of experience in the areas of customer management, software
sales, and digital marketing. Adept at working in vendor sales and agency account management environments to help
understand business goals, challenges, and priorities and how to position solutions and services that lead to desired
outcomes.

•   Act as the main point of contact for a portfolio of NetSuite ERP customers in the retail industry
•   Execute renewal and upsell sales cycles based on uncovered pains and challenges
•   Conduct regular quarterly business reviews to discuss customer priorities and roadmap

(contract)

•   Perform SEM campaign analysis and optimization for customers on the Microsoft Advertising platform to support the strategic search advertising team's sales goals
•   Increased advertising spend MoM for ecommerce customer's Bing Shopping campaigns
•   Made account recommendations for CPG customer that helped increase spend 162% YoY in March 2018

Premium Account Specialist

•   Managed, optimized, and analyzed SEM campaigns and presented results to customers
•   Launched SEM campaigns for new customer that drove $60,000 in new quarterly revenue while maintaining
their 3:1 ROAS goal
•   Optimized brand campaigns for ecommerce customer that increased ROAS from 7:1 to 13:1

Paid Search Account Manager

Find out detailed information about Alan Williams, Account Manager in Los Angeles, CA

Alan Williams: Account Manager in Los Angeles, CA

Alan Williams

Oracle Corporation

Microsoft Corporation

Wpromote

University of South Florida