James Smith

Summary

Spearheaded successful performance marketing campaigns for brands such as Apple, Sony, Yamaha, Bose and more. - Oversaw marketing strategic direction, delivering double digit revenue increases year-over-year through successful management of $40MM+ marketing budgets for retail and e-commerce. - Championed digital transformation, delivering technological enhancements, SaaS services, and improved processes increasing profitability by $45MM. - Increased efficiency in the promotional process, reducing labor needs by $2.8MM annually through improved standards and practices. - Provides guidance and leadership in matrix team environment, directing creative, marketing, CX, merchandising, logistics, and sales.

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