Business expert and communication strategist, psychologist, trainer and human coach, with an advertising career in management, innovation and  brand strategy. Passionate about breeding talent, skills and motivation and providing creative solutions to business demanding tasks. Meditator and mindfulness facilitator.

Team building an improve leader teams with strategic and business oriented mind and strong interpersonal skills
Business Development 
Exceptional Management & financial skills for business operations (Substantial achievements in Business and P&L turnover, revenue and EBITDA  increase)
Evolve Operations (Local & Latam)
Strategy & Brand Building, integrated marketing & communication 
Agency management
Advertising - Digital expert & Branding strategies
Marketing Research & Marketing data intelligence
Trade, shopper marketing, Inbound / CRM
Exceptional analytical skills combined with proven success in strategic and operational roles


Actual

Under my leadership we relaunched Agency with internal & external brand architecture: vision, competitive benefits, brand values,
brand idea and emotional codes & people culture.

We integrated 3 different areas as a "Knowledge Center" (Planning, Data & Analytics, Media) in order to support with data
intelligence & insights all the proposals before, during and after campaigns to convert Thinking part of the Agency as the most
important key of the process to extend our internal limits in order to improve client offer (discoveries and conceptual proposals).
Professional skills to identify tools for Business Intelligence, Planning & Media.

We improved operating process + talent empowerment in full areas: Planning, Business Intelligence, Creative, Content,
Responding, Multimedia Design, Account Services, Production, Media and Financial fees platforms, in order to consolidate other
scale of services (more proactive and seniority talent) Vertical team with specific knowledge + operating working cells.

Also I lead new business criteria, strategic mind and operational process with different teams, obtaining 80% of new business during the first year (Google, Clip, Samsonite, Beer Factory, Mercosur + Media Kellogg operation, Tec de Monterrey, Colgate Palmolive).

Responsible to create different alliances: IBM Watson (data automatization platform), PR services + Experiential & Activation
services.

Kontrabando is a Top 3 Digital & Content Services Agency in Mexico
20%+ gross margin 2018, 2019
+220 employees

Chief Operating Officer

Responsible for Account Operation. +15 Brands (Telmex, Cuervo, Nike, Hilton, Amex, Bodega Aurrera, Cinepolis, American Eagle, Mondelez). Full integrated communication solutions, Digital & Interactive, Creative Business Solutions. Effies & New
Business responsible. Farmer Planning Project responsible. 2 New Business clients/assignments in 6 months: Netflix, Mondelez.

Account VP

Under my leadership we integrated advertising services (creative & strategic planning team) inside the PR offer, and radical
improved digital services (to advertising tool not only PR media) being the first PR agency in Mexico that is able to offer integrated
communication services. In digital area, we created a content delivery in every project, developing media and branded content as a
sinergy with PR strenghts. (We were the first PR agency with equity evolving digital services).

We obtained new business of CMO not only of CCO and achievement that every PR client understood the value of creativity and strategy (20% + PR revenue in 6 months - 30% + digital services). Edelman went from being an agency that served as press
bureau and good strategy in channel management and key opinion leaders, to be a partner in sales and image decisions for the clients.
We created the new strategic philosophy for the agency, new credentials and changed the leadership team for people with more
passion, professional skills and marketing communications understanding.

Edelman is a Top 2 Public Relations Agency in Mexico
15%+ gross margin 2014, 2015
+100 employees

General Manager

Responsible of agency operation that includes Account/Creative/Strategy/Digital/Media. Current clients: Audi, Reckitt Benckiser,
Continental, Codere, Sabritas (Pepsico), Sabormex, Conagra Foods.

Under Luz leadership Havas Vale transformed totally processes, vision and objectives in order to build a new tendency agency, with strategic, creative and digital process working together with media agency to assure marketing goals across relevant ideas.

Havas Vale is currently Top 10 Advertising Agency in Mexico according to 2013 Merca2.0 Ranking
2013 performance: 20% revenue growth & 25% EBIT
+80 employees

CCO & Account VP

Find out detailed information about Luz Vázquez,  

Luz Vázquez:

Luz Vázquez

LUZ WITH MORE DETAIL

Flock- Digital Agency

Edelman

Havas Worldwide Vale

Universidad de la Comunicación

Universidad Iberoamericana