Christa DeMartini


Highly motivated, cross-functional Director with 15 years of experience developing and leading DTC e-commerce channels, marketing strategies, web presences and platforms, focused on improving engagement, optimizing customer experience, and maximizing brand, market and revenue growth. CORE QUALIFICATIONS eCommerce & Web Operations Management Online Merchandising / Catalog Management CMS & 3PL Operations & Integration Content /Asset Development & Management Site & Data Management & Migration Web/CX/UX/UI Design & Development Product Development SEO Optimization Customer Service & Order Management Supply Chain & Fulfillment Operations Agile Project Management Marketing Direction DTC B2C, Retail CPG, B2B, SAAS, PAAS Campaign & Strategy Development Brand Management Multi-Channel and Omni-Channel Marketing Lead Generation / Digital Advertising / PPC Go-To-Market Strategies Social Engagement Strategies Marketing Automation & Funnels A/B Testing, Segmentation Targeting KPI & Site Metrics Analysis / Web Analytics Leadership Accounts / Client Relations Team Building P & L, Budget & Cost Analysis Vendor Management