Doubled eCommerce sales while also increasing catalog and in-store sales by developing an
Omni-Channel consumer experience and merchandising strategy within The Home Depot
? Analyzes social media, user generated content and POS data to define KPIs and develop
digital merchandising strategies - resulting in 48% increase in page views and
68% increased conversion rate
? Leads cross-functional teams, writing project scopes; collaborating with creative, sales,
operations and product management to ensure smooth launches of new products;
merchandising plan execution; while developing and monitoring yearly budget

Channel Marketing Manager

Created online shopping experiences for clients including advising on technology,
merchandising, UX and content strategy for multiple desktop and mobile eCommerce sites
? Led client discovery / engagement process and project planning, sold design and technology
ideas to clients, provided project management from discovery and UX through QA testing and delivery, ensuring projects fulfilled business requirements
? Led project for the city's business development initiative which included: market research,
positioning strategy, UX for website and selling of ideas
? Identified and implemented new ideas for process, offerings, training and QA testing methods

Strategist

? Created client presentations, executive summaries and internal project directives
? Launched eLearning website aimed at providing training to retail associates, scope included
UX, project management, client management, content strategy and development
? Collaborated with internal and external developers to maintain multiple websites including:
defining scope of new websites, providing UX, project management, QA and managing the approval process with clients
? Launched co-branded selling campaign within client's stores to share costs and resources
amongst multiple vendors resulting in 40% higher sales
? Supervised work of outside agencies and vendors

Manager, Retail Marketing

Project managed outside agency to maintain website which included: maintaining events
calendar, updating splash pages to feature promotions and special events
? Negotiated promotional partnerships between vendors to promote events and share costs
? Analyzed POS data to monitor effectiveness of promotions and special events

Director, Marketing and Promotions

Art Director / Department Manager

Find out detailed information about Jamie Reed,  

Jamie Reed:

Jamie Reed

eCommerce and Omni-Channel Marketing

Digital Marketing and eCommerce Agency

Retail Consulting Agency

The Pub & Panini's Restaurant Group

Talk of the Town Printing

The University of Akron