Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Camping

Gardening

Beach days

Vintage picking

Experienced Key Account Sales Manager with a successful history of working in the Action Sports industry, working with apparel and hard good products. Skilled in Business Planning, Event Planning, Sales, Digital Marketing and Management. Strong design professional with a Certificate focused in Interior Design from College of the Canyons. 

Manage Lifestyle apparel category for the National Farm and Feed category retailers as well as digital retailer, Amazon. Develop and grow relationships with buyers, and marketing managers within accounts such as Scheel’s, Dunham’s, Murdoch’s, Running’s, and Theisens. Analyze customer/competition situations and generate specific sales plans that will achieve brand objectives. Manage budgets, forecasts, promotional planning and pricing as well as show new seasonal lines and strategize on digital marketing calendars. Manage Amazon brand page with strategic messaging and product assortment. Produced new product corporate sales meetings and corporate awards event that highlighted brand sponsored athletes, Ricky Carmichael, Jeff Emig, Loic Bruni and company founding family member Pete Fox.
•	Conduct new product line showings to buying and marketing teams.
•	Build buying plans and assortments for accounts and identify opportunities for profitable growth within accounts and digital online presence.
•	Ability to forecast short- and long-term sales and digital promotions.
•	Work individually and as a team member with sales, marketing, business planning, logistics, sports marketing, accounting and executive members to reach brand objectives.
•	Keep well informed on industry changes, participate where possible in trade shows, and continually work to improve sales techniques and digital sales knowledge.
•	Manage digital marketing and sales plans and initiatives
•	Set up and plan for tradeshows and account meetings
•	Strong track record of sales growth on key account sites and development of digital assets program
•	Worked collaboratively with marketing team to produce experience-based product launches


National Key Account Manager

Responsible for planning and leading the execution of online key accounts within the digital channel, aimed at driving sales growth, respecting brand strategy and improving sales conversion. Built digital content calendar for new product releases and product knowledge for top MX digital retailers Rocky Mountain ATV, MotoSports, and BTO Sports. Collaborated with account influencers and Marketing to create custom experiences for product launches and digital product detail content. Created a calendar of product content for a product line launch that resulted in 16 videos that received 45K YouTube views in the first 4-months and a total of 250Kafter 1-year for one customer alone.
•	Conduct new product line showings to buying and marketing teams.
•	Build buying plans and assortments and identify opportunities for profitable growth within accounts.
•	Ability to forecast short- and long-term sales and digital promotions.
•	Created successful YouTube video content calendar that produced 45K views in the first 4-months and 250K after 1-year for a new product launch of 16 product based videos
•	Created digital content calendar for accounts to create digital consumer facing marketing assets to educate consumer on technical products to drive sales and consumer/influencer knowledge
•	Manage digital marketing and sales plans and initiatives.
•	Sales growth on key sites and development of new sites
•	Worked collaboratively with marketing team to produce experience-based product launches


Digital Key Account Manager

Responsible for all digital marketing projects and launches for our domestic and international distribution. Manage a marketing team of twenty people ranging from graphics to social media to new product research. Our team creates at least one product launch a month, with multiple digital promotions, as well as many other customer/distributor/influencer trainings, newsletters, recognition, and seminars. Acquired photographers and event coordination for new product launches and influencer experiences. Also promoting and designing a new clothing line for our distributors with our first sales at nearly $1 million on our first 3-day launch.

Marketing Manager

Responsible for relationships with Chiropractors and bringing in referrals to the firm as well as, branding and marketing the firm. Manage Marketing team of 5 people to influence website traffic with SEO, backlinks, blogs and Pay Per Click (PPC) Manage outreach for the firms volunteer programs partnering with MADD, Mothers Against Drunk Driving, Second Harvest, and Habitat for Humanity.

Manage account base of large online retailers specializing in Apparel, Footwear, and Accessories. Develop, grow, and maintain relationships with buyers, replenishment managers, sales analysts, and market insight analysts on the National Account team. Analyze customer/competition situations and generate specific digital plans that will achieve objectives. Manages budgets, forecasts, promotional planning and pricing. Working with accounts like Amazon, Zappos, eBags, Luggage Base, Bag King, The Golf Warehouse, and more.
•	Conduct new product line showings to buying and marketing teams.
•	Build buying plans and assortments for accounts and identify opportunities for profitable growth within accounts.
•	Ability to forecast short- and long-term sales and digital promotions.
•	Work individually and as a team member with sales, marketing, business planning, logistics and other departments to reach company/brand objectives.
•	Keep well informed on industry changes, participate where possible in trade shows, and continually work to improve digital sales techniques and digital sales knowledge.
•	Manage digital marketing and sales plans and initiatives
•	Set up and plan for tradeshows and account meetings
•	Produced experience-based product and brand launches with media teams and key influencers
•	Track record of double-digit sales growth on key sites and development of new sites
•	136% above budget for 2016 selling seasons


eCommerce Apparel, Footwear, and Accessories Key Account Manager

Coordinates business and account needs for four Key Account Managers, one Channel Manager, and Director of National Accounts, across 23 accounts and 8 verticals. Eyewear, Tech, Golf, Training, Surf/Lifestyle for both Men’s and Women’s categories for Sporting Goods retailers, as well as digital online, and Traditional Outdoor retailers. Amazon, Zappos, Bass Pro, Cabela’s, Dicks Sporting Goods, Hibbett’s, Academy Sports, and more. Works with both EDI/Customer Compliance and Operations teams to meet all account needs and expectations as pertains to all EDI and Compliance requirements.
•	Executes timely order detail information and shipping status for both managers and accounts as well order entry requests.
•	Manages Marketing assets, promotional, display, and sample accounts.
•	Assists in, line showings across all verticals and brands. Coordination of all meetings, marketing, and events for all channels of National Accounts.
•	Coordination of interdepartmental meetings and teams to execute and streamline processes and meetings.
•	Managed all Go to Market assets to all channel doors, including displays and point of purchase assets. Assists in clarifications of Accounting needs and account discounts.
•	Produced experience-based product and brand launches with media teams and key influencers
•	Assists Director of National Accounts in all channel needs and special projects.
•	Participated in and helped event coordination for Headquarter Media and Athlete product  launches


Performance Sport Sales Coordinator for National Accounts

Manages Chargeback investigations for all vendor violation claims. Conducts customer master audits to ensure account accuracy. Maintain chargeback database to track violations. Successfully communicated and built relationships with customers, such as Macy’s, Academy, Sports Chalet, The Sports Authority, and more, to alleviate vendor violations. Analyzed routing guides and vendor guides to guarantee compliance with customers standards. Reviewed EDI raw data for order accuracy and compliance. Knowledgeable in EDI guidelines and set up for customer master compliance. Trained interns in entry, editing, and corrections of account audits, as well as creating, uploading, and publishing Access database content.
•	Maintained Chargeback Access Database for vendor violations.
•	Collaborated with Sales and Accounting to ensure SAP Customer Master accuracy.
•	Conducted trainings in EDI raw data comprehension.
•	Reversed $1000’s of dollars in unsubstantiated vendor violations.
•	Coordinated Customer master clean up between Sales, Operations, and Accounting.


Customer Compliance Coordinator, 2008-2010

Actively boarded and managed Countrywide, Wells Fargo, and Lehman Brothers commercial Real Estate Loans. Analyzed commercial loan documents for pertinent information to enter into customer database. Reviewed loan schedules of payment and reserve accounts. Evaluated and submitted statements for reserve account reimbursement.
•	Boarded and Analyzed over 15 loans a day for accuracy and content.
•	Analyzed reserve agreement’s for customer calendar staging.
•	Customer contact for reserves receivables and distribution.


New Loan Set up Analyst

Acted as Manager to Annual Commercial Loan Inspections for Wells Fargo Bank Commercial Services and Midland Bank. Oversaw and reviewed annual commercial property inspections for all clients. Efficiently managed, scheduled, and supervised inspections on a quarterly basis. Assisted account reviewers in hitting deadlines for quarterly inspection submittals.
•	Instrumental in maintaining customer relationship with accounts and personnel.
•	Played vital role in achieving 100% accuracy in inspection reports.
•	Coordinated departments to consistently hit goals in completion of inspections submitted.
•	Managed database for inspections within customer databases.


Account Services Manager

Represented Harwood, Laminate, Tile, and Stone flooring products. Managed and Maintained 500+ account in Los Angeles County and surrounding areas ranging from Installers, Warehouses, Showrooms and Designers. Increased sales from $1 million to $4.3 million. Continually grew business year after year. Organized and manager site inspections. Efficiently managed, scheduled, and supervised Installer product knowledge and installation seminars. Instrumental in evolving failing accounts into successful A/B account status. Managed team of installers for set up and tear down of displays and merchandising promotions.
•	Increased sales from $1 million to $4.3 million.
•	Organized site inspections for product specifications and defects.
•	Assisted customers in store set up and showroom design to effectively market key products.
•	Coordinated warehouse personnel and customer service to effectively meet dealer requests.


Territory Manager

Find out detailed information about Laura Manning,  in Mission Viejo, CA

Laura Manning: in Mission Viejo, CA

Laura Manning

Fox Racing

Fox Racing

SeneGence International

Johnson Attorney Group

Oakley, Inc.

Oakley, Inc.

Oakley, Inc.

Strategic Property Associates

Strategic Asset Services

Mohawk, Ind.

College of the Canyons