Marketing Specialist

(Working REMOTELY from Loveland, Co.)
*   Awarded 2018 Hickam FCU Employee of the Year.
*   Develop and establish proactive digital communication and community involvement efforts that targeted multiple
demographics and populations.
*   Manage marketing relationships for all institutional efforts; coordinate the handling of outreach programs, as well
as oversee projects and initiatives for high profile, sensitive initiatives.
*   Led public reputation management response to requests for information, comments, and or complaints.
*   Cultivate and grow positive public relationships that are crucial to strengthening community trust, cohesiveness
and understanding.
*   Assist with development, management and execution of audience-building efforts and institutional branding on
social media platforms: including email, SMS text, online presences and traditional communication forums.
*   Analyze multiple data streams for actionable insights to develop and adjust institutional project outcomes, and aid in the targeting and accomplishment of long term objectives.
*   Conceptualize and coordinate marketing efforts for credit union initiatives, including all relevant collaterals and media content communications.
*   Produce and leverage external communication materials in a variety of formats, using a style that is engaging,
concise and appropriate in tone for the organization / audience.
*   Manage multiple vendors, agencies and staff to resolve issues related to brand management, logistical challenges and internal/external branding initiative execution.
*   Engage in real-time, creative problem solving (and adjustments) to ensure multiple initiatives achieve desired
outcomes.
*   Develop budgets for multiple projects. Monitor (and adjust) expenditures to ensure projected ROI is achieved.
*   Successfully led the evolution and expansion of a 3-tier, engaging, Hickam FCU Youth Account Program to deepen
member relationships and encourage institutional investment.
*   Developed annual Disneyland Giveaway contest that can be tailored to shifting institutional needs.
*   Lead regular debriefing sessions to determine future best practices and analyze data for future growth use.

Hawaii
*   Constructed effective media marketing strategies, content marketing strategies, and listener building campaigns for
multiple station formats, marketing campaigns, events and promotions.
*   Led the inception, planning and execution of marketing and audience development contesting.
*   Tracked and analyzed multiple marketing campaign metrics to ensure they were well targeted.
*   Collaborated with internal teams to ensure audience engagement with multiple products and platforms.
*   Communicated with directors and staff to resolve issues related to campaign engagement, promotions, talent
challenges and internal/external policy development.

Program Director

*	Coordinated, produced and executed large-scale promotions and events with over 15,000 people.
*	Directed company platform that supplied more than $250,000 in digital revenue annually.
*	Collaborated with internal teams to ensure audience engagement with multiple products and platforms.
*	Spearheaded a multimedia marketing campaign that gave away $1 million dollars to our listeners that bolstered Q1
sales with higher e-commerce website click-throughs and non-traditional revenue sponsorships.

Director of Promotions

*	Led the inception, planning and execution of station promotions, events and contests.
*	Fostered and maintained working relationships with artist management and record labels.

Find out detailed information about Adam Aspelin, Marketing Specialist in Loveland

Adam Aspelin: Marketing Specialist in Loveland

Adam Aspelin

HICKAM FEDERAL CREDIT UNION

Station Management

SALEM MEDIA GROUP

KUCD

COLORADO STATE UNIVERSITY