Outdoor retail organization and nation's largest consumer cooperative	March 2019 - November 2020
Led annual marketing strategy, planning, budgeting and staff to drive growth in key strategic initiatives.
- Directed national brand awareness campaigns that drove record growth annually in awareness and affinity.
- Guided the creation of annual marketing strategies focused on activity and product categories of cycle, run and REI Co-op
brand gear and apparel.
- Supported the creation and integration of an annual marketing strategy to drive growth in membership acquisition and retention.
- Supervised marketing efforts on social impact initiatives to drive participation through sustainability, advocacy, philanthropy
and diversity and inclusion.
- Oversaw the formulation and execution of an annual marketing strategy to launch new business programs in used gear and rentals.
- Led marketing teams on new store openings encompassing traditional retail stores, relocations and new experimental formats
that drove record sales and new member growth through opening events.
- Developed and executed customer communications and marketing strategies in response to COVID-19 and other
emergency related events where operations and customer expectations shift dramatically.

Manager, Brand Integration & Growth Marketing

Spearheaded marketing for enterprise strategic initiatives in partnership with cross-divisional leaders and teams in supply chain, retail
operations, merchandising and digital.
- Formulated and piloted a new category-marketing oriented approach to the annual go-to-market campaign. Building an
annual marketing strategy from scratch and overseeing a year-long test pilot that was later adopted as the enterprise approach
to the annual go-to-market campaign.
- Directed REI's first annual marketing strategy and execution to drive customer engagement with Impact programs on
sustainability, philanthropy, advocacy and diversity and inclusion.
- Developed and executed data-driven strategic marketing programs to launch, sustain and integrate new services to drive
omni-channel customer growth; Buy Online and Pick-up In-store, Used Gear, Personalized Outfittings.
- Oversaw the rebranding of REI's Outlet program that saw sustained business demand and growth through the transition.
- Managed staff and annual budget across multiple programs and completed all management training programs.

Senior Program Manager

Responsible for the development and execution of strategic seasonal marketing campaigns across all customer touchpoints; paid
media, social media, content, email marketing, digital, earned media, in-store merchandising, external partnerships and employee
engagement.
- Spearheaded the 2016 Holiday and OptOutside campaign, an initiative encouraging shoppers to get outdoors on Black
Friday instead of shopping.
- Increased individual participation from 1.4M to 6M and grew adoption with corporate partners from 205 to 700.
- Delivered collaborative and integrated partnerships with Subaru of America, National and State Parks, MeetUp,
Upworthy and hundreds of outdoor industry brands.
- Winner of PR Week's Best Integrated Campaign
- Integrated REI's Every Trail Connects campaigns
- Fall 2015: An interactive stewardship campaign where the public voted to allocate $500,000 in funding to ten trail
building projects across the country.
- Spring 2016: REI's first content-lead campaign where we told the stories of trail stewards. The project significantly
outpaced our traditional channel performance benchmarks and exceeded revenue goals for the time period.
- Oversaw the positioning of Outdoor Cross Training product categories through marketing and ownership of strategic
marketing partnerships with vendors.
- Managed vendor collaboration partnerships, delivering incremental year over year growth in sales for those
vendors.
- Created the brand and marketing strategy and oversaw execution and partnership activation for the launch of REI's
exclusive collection of Brooks trail running apparel and footwear. The partnership was awarded REI's Vendor
Partnership of the Year in 2016.

Program Manager

Responsible for the development of customer communications campaigns in retail; leading the creation of integrated
packaging, print collateral and digital creative.
-	Lead the effort with external creative agency partners and internal cross-functional teams to scope and produce the assets to support integrated customer experiences that have made T-Mobile the fastest growing national carrier in America.
-	Highly involved with senior management to ensure that all print, digital and packaging creative executions reflect brand
principles and guidelines while delivering on campaign strategies and objectives.
-	Oversee packaging, print and digital creative for device launches in retail for Apple, Samsung, HTC, LG, Windows and more.
-	Drive creative development and production schedules, facilitating follow-up with business owners, legal and third parties.

Sam Horn: in Sisters, OR

Sam Horn

Recreational Equipment, Inc

Marketing Brand Integration

Product & Campaign Marketing

T-Mobile USA, Inc

WONGDOODY

Seafair

Washington State University Athletics

Seafair

Washington State University