Bachelors of Science in Business Management Degree Conferred

Dynamic, results-driven merchandising professional experienced in managing product-sales mix, building vendor relationships, negotiating pricing, driving sales, and minimizing costs.  Retail experience includes appliances, hardware, and plumbing fixtures.  Effective in negotiating and implementing highly complex merchandising, sales and purchasing strategies.

$200 million retail operation with four stores
• Negotiated annual vendor programs
• Developed inventory plans using historical sales data and trend analysis
• Increased category direct profit by 620bp
• Rolled out companywide training programs to develop and train all members of the team to develop and educate team in the plumbing category
• Effectively shifted sales from lower profit commodity brands to higher profit, more exclusive brands
• Managed display transitions and negotiations
• Forecasted category and SKU level inventory goals to meet sales objectives
• Worked with vendor partners on stock rotations and other initiatives to find creative ways to move through slow moving inventory

Director of Merchandising, Plumbing

• Increased productivity of Purchasing Department by 35% by automating manual purchasing processes.
• Managed key vendor relationships with top vendor partners.
• Wrote Purchase Orders daily to fulfill sales and inventory needs
• Reduced inventory days on hand by 42%.
• Worked closely with Purchasing Manager and Purchasing Team to implement just in time inventory strategy.

Senior Buyer

Retail Buyer
$500 million retail operation with 90 stores
• Created and maintained  monthly, quarterly and annual reports.  Included forecasting of current and new models, inventory levels, and worksheets for sales staff.
• Manage relationships with over 22 vendors to purchase, negotiate, and strategize on products representing over $50 million in annual sales
• Delivered at least 10% comp sales growth from inventory management and vendor relations for 11 consecutive months
• Designed national ad campaigns for print and direct marketing to promote upcoming sales (drive time)
• Communicated new pricing, sales and buying strategies, new model introductions to national sales staff while acting as internal product category knowledge expert.

Pacific Sales Kitchen

Department Manager, Plumbing Sales
• Maintained in store  inventories for cash and carry sales
• Communicated with internal departments and external vendors
• Provided complete and accurate status reports as requested using Excel
• Merchandised floor according to corporate strategies

$20 million retail operation with 6 stores
• Responsible for achieving monthly sales goals
• Recommended merchandising strategies
• Collaborated with over 80 vendors to determine product sales mix that maximized revenue
• Assisted in implementing new SAP operating system

Sales Associate, Plumbing Fixtures

• Evaluated inventory levels to ensure proper in stock items
• Achieved at least 15% revenue growth for eight consecutive months
• Assisted in implementing merchandising strategies

Sales Associate, Plumbing Department

Find out detailed information about Fernando Vasquez,  in San Diego, CA

Fernando Vasquez: in San Diego, CA

Fernando Vasquez

Pirch

Pirch

Bath, and Electronics

Bath, and Electronics

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California State University

Cuesta College