Lead Strategist and Account Director, responsible for client management, strategic
planning disciplines, and content strategy/development, overseeing all client activity and strategic brand leadership.
Projects: Brand Platform Development, Consumer Insights & Synthesis, Inbound Marketing
Campaigns, Communications Strategy, Audience Segmentation Study, Persona Development,
Customer Journey Experience Mapping, Business Strategy, Program Development, Messaging and Positioning, Social Strategy, Content Development (social, blogs, emails).

Clients: Crucible Leadership by Warwick Fairfax, Leadership Capacity Program by Glenn Williams,
Point Loma Nazarene University, Ad Club of Denver, Convertr Media, and Lodgic.

Highlights:
•	Within the first month of launching a marketing and engagement program for Crucible
Leadership, website visitors were up by 353%, email subscribers jumped 20%, and the total reach went up by 38%.
•	I successfully took our agencies lowest billing client (Crucible Leadership by Warwick Fairfax) and turned them into one of the agencies largest billing clients. Crucible
Leadership went from billing about $30,000 per quarter to about $150,000 per quarter over the span of 2 years.

Managed & Worked Collaboratively with:
•	Copywriters	•	Marketing Coordinators
•	Designers	•	PR Professionals
•	Photographers	•	Web Developers
•	Video Production Companies	•	C-Suite Executives
•	Project Managers

Senior Brand Strategist

Working across existing clientele and all new business, primarily within the CPG space, I
led a range of day-to-day strategic initiatives, including brand positioning, audience and product-specific messaging, integrated campaign strategies and concepting, copywriting, and qualitative and quantitative research strategy, development, and implementation.
Projects: Brand positioning, audience and product-specific messaging, integrated campaign strategies
and concepting, copywriting, qualitative and quantitative research strategy, development and implementation, new business pitch presentations, new business proposals, shopper and retail
strategy.

Clients: Earthbound Farms, Mavic, Hain's Celestial, Where There Be Dragons, 4 th & Heart, Melanie's
Medleys, Epstein, WEA, Hawaiian Jellys.

Highlights:
•	Led and won new business pitches bringing in a total revenue of over $500,000 in one
calendar year. New clients included Mavic, Hain's Celestial Group, Earthbound Farms.
Kashi and Breckenridge Ski Resort were two other successful pitches that I led.
•	For two years, I successfully brought in just under $200,000 in new business revenue
consecutively.
•	Accountable for structuring new clients within the agency and transitioning them onto an
account team. Strategically developed processes and ways of working that created a
positive and productive relationship which ultimately benefited the client's business and agency.
•	Managed three interns and took them through an account planner program I developed
where they were able to successfully grow their skills in strategy and client management
services and land full-time positions in agencies following the internship.

Senior Strategist

Assisted in strategic and creative initiatives across a multitude of new business pitches as well as existing clientele.

Projects: Utilized qualitative and quantitative research methodologies to uncover compelling
consumer insights to create strategic and actionable results. Brand equity development and optimization, brand positioning and communication strategies, shopper-driven strategies, go-to-
market strategies, messaging architecture, experience planning, and customer journey messaging
strategies.

Clients: The North Face, Oakley, Callaway Golf, The Sports Authority, Squaw Valley, Aspen Ski Co.,
Snowmass Tourism, Killington, Muse Studio, The Mountain Collective Pass, Vans, Beam Inc., Roth,
MSA Denver, Wish for Wheels,

Highlights:
•	First strategist hired within the agency. Was able to participate, collaborate, and present
on multiple accounts and new business pitches.
•	Was the lead strategist on Oakley's first ever woman-specific ad campaign, "Made for More." Garnered a lot of attention and press.

Account Planner

Find out detailed information about Haley Sevalstad,  

Haley Sevalstad:

Haley Sevalstad

SIGNAL.csk Brand Partners

Moxie Sozo

Factory Design Labs

University of Idaho